IDG Expands Global Information Resources For Multibillion-Dollar IT Storage Industry

BOSTON, MA – AUGUST 9, 2002 – As the market for IT storage continues its double digit annual growth, International Data Group (IDG), the world's leading technology media, research and events company, has expanded its product portfolio for storage buyers, with the company now producing more than 50 products dedicated to this strategic and fast growing market. One measure of IDG's commitment: a 100 percent increase from last year in editorial coverage of the topic in IDG's publications, with more than 60,000 articles focused on IT storage products, trends and issues in just the company's U.S. publications.

 

"Storage buyers face an increasingly complex purchase decision, and IDG's storage-focused offerings across our print, online and events help those buyers make confident decisions that help the industry continue to grow," said Kelly Conlin, president and CEO of IDG.

A just completed study underwritten by top technology vendors created the industry's first detailed look at the way storage products are purchased in today's corporate environment, and the results are being used by IDG to tailor its product portfolio to create information tools that will be most relevant to technology buyers and have the highest ROI for technology marketers. According to IDC, the market research unit of IDG, the worldwide market for IT storage will expand from $56 billion in 2002 to $74 billion in 2005.

Targeted Conferences, Events and Webcasts Attract World's Largest Gathering of Storage Professionals

Founded in 1999 in collaboration with the Storage Networking Industry Association (SNIA), Computerworld's Storage Networking World (SNW) is the largest global conference series of storage networking and data management-focused events, attracting in excess of 300 sponsors and 7,500 conference attendees per year. This year, in addition to the existing eight SNW events in the U.S., events will take place in Hong Kong, Shanghai, Beijing, and Ghangzhou. For more information on registration, please visit www.computerworld.com/snw. In addition, Network World hosts six Storage Town Meetings per year, and IDC launched a Central and Eastern European Storage Roadshow this year.

IDG also provides on-demand webcasts to educate industry leaders on managing and storing data. Bio-IT World and ITworld.com have developed a customized webcast for storage leader EMC, entitled "Managing the Drug Discovery Data Explosion." The program, available on demand at www.itworld.com/discover, provides information on how life sciences companies are responding to competitive pressures and facilitating the way valuable data is managed and stored while lowering costs.

IDC's Global Storage Research Solutions

Market intelligence leader IDC provides timely market share data, forecasts, and analysis that enable technology companies to make strategic decisions needed in today's multibillion-dollar storage industry. Every year IDC hosts the Storage Forum, a conference showcasing analysts through leadership and analysis of this dynamic market. IDC has more than 30 dedicated storage analysts in North America, Canada, Latin America, Japan, Europe, and Asia Pacific who author hundreds of research reports on storage systems, storage mechanisms, storage software, and storage and data management solutions. The breadth of research coverage in storage includes hardware, software, services, channels, networks, and vertical markets. Recent titles of storage research reports include: "Worldwide Storage Services Preliminary Forecast and Analysis 2002-2006," "Worldwide Storage Software Forecast and Analysis 2002-2006," and "Optical/Removable Storage Market Forecast and Analysis, 2002-2006." For more information on these research reports, please visit www.idc.com.

IDG's Editorial Coverage of Storage Increases By More Than 100 Percent From Last Year

There has been a dramatic increase this past year in editorial reporting on storage across IDG's U.S. enterprise publications, with nearly 60,000 articles published by Computerworld, InfoWorld, and Network World alone. This fall, Computerworld is planning an October 2002 Storage Knowledge Center issue that is based on its existing Storage Knowledge Center, which is available online at www.computerworld.com. Computerworld also publishes a storage white paper series in select issues worldwide, and an annual storage buyers guide and directory, which debuts in September 2002. This week, InfoWorld has a special issue dedicated to storage. InfoWorld also publishes a column called "Storage Insider" and a test center research report, which is available online at www.infoworld.com. Also this fall, Network World is publishing a Special Report: Storage Update 2002 in the September 16, 2002 issue, and their Storage Resource Center (www.nwfusion.com/research) provides consistent high-quality editorial coverage of storage/SANs/NAS, including primers, tutorials and forums.

In addition to regular print and online coverage of storage, IDG publications including Computerworld, InfoWorld and, Network World publish numerous e-newsletters covering a variety of storage topics reaching more than 94,000 readers weekly.

Other IDG publications also provide comprehensive information about storage products and services. Given the importance of storage in life sciences organizations, Bio-IT World has identified storage and data management as one of the eight core technology pillars covered in every issue, and designated storage and storage management as one of the 15 key technology categories in its upcoming IT and Informatics Buyers's Guide which debuts September 2002. The August 2002 issue of PC World includes a round-up on storage, and monthly, PC World editors review the Top 10 CD-RW Drives in their Top 100. To view the PC World Top 100, please visit www.pcworld.com/reviews/.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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