IDG Expands Reach To Tech Audiences In Switzerland With New Industry Alliances
BOSTON, MA – SEPTEMBER 6, 2000 – IDG Switzerland announced a new business alliance with leading Swiss financial portal Swissinvest.com and top news daily 20 Minuten. Under the agreement, the companies will provide joint marketing and community-building initiatives designed specifically for business and tech-savvy readers. The alliance will also provide reciprocal content links between IDG’s three online publications and the Swissinvest.com and 20 Minuten sites.
IDG Switzerland provides the country’s most sought-after sources of information on technology, Internet and telecommunications with its three established publications and corresponding websites, Computerworld, and PCtip.
"Our relationship with Swissinvest.com and 20 Minuten meets the needs of today’s international IT and business professionals by combining the financial and tech data required to make strategic business decisions and gain perspective on the competitive landscape," said Gebhard Osterwalder, managing director, IDG Communications, Switzerland. "This alliance is a testament to IDG’s experience and reputation in the international publishing industry and solidifies IDG Switzerland as the leading IT and business content provider in the country."
With approximately 35,000 registered users since March 1999, Swissinvest.com AG, Zurich, is a Swiss-based Internet distributor of financial information for private and institutional investors, as well as for all other audiences interested in the financial markets. The service, available to all Swissinvest.com users, includes interviews with members of the Swiss financial community, daily Swiss Exchange commentaries and key stock prices from ten different countries.
Zurich-based 20 Minuten is one of Switzerland’s leading daily newspapers with a readership of more than 300,000. 20 Minuten will soon publish editions in Berne and Basle and will be launching an Internet portal in Fall 2000.
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World ,and CIOglobal product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and IDG's research arm IDC, provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.