IDG Expands Relationship with TACODA as Computerworld.com Selects AMS
NEW YORK, NY – August 8, 2005 – TACODA, the online industry pioneer in behavioral targeting and audience management, today announced that International Data Group (IDG) has expanded its relationship with TACODA as Computerworld.com has selected Audience Management Services(TM) (AMS) for behavioral targeting to support its sales efforts and further optimize its online inventory.
As a trusted source for the critical information needs of senior IT management, Computerworld.com serves 7.5 million page views to over 1 million unique visitors every month. With its wealth of technology content combined with TACODA's targeting technology, Computerworld can now deliver highly targeted audiences to their advertisers. Previously, IDG's InfoWorld and other IDG sites became TACODA customers and now, with the addition of Computerworld.com, IDG can further leverage audience segments across its multiple properties.
"TACODA's audience management capability lets us easily package and sell the valuable audiences which advertisers want to engage," says Greg Pinsky, Vice President of Sales for Computerworld.com. "It's increasingly important to deliver advertisers specific audiences. With TACODA, we can identify users who demonstrate strong interest in specific topics or exhibit certain behaviors, and then group them into targetable segments for advertisers. By increasing advertiser efficiency and return on investment, TACODA helps our clients increase the value of their online spend."
"Computerworld is all about delivering valuable content across the technology sector," says TACODA CEO Dave Morgan. "Now, with our behavioral targeting capability, they can meet the increasing demand from advertisers to efficiently and effectively target their desired audiences."
TACODA's flagship Audience Management Services help web publishers, particularly those with large user bases, create comprehensive profiles of site visitors which can be grouped into anonymous audience segments of interest to particular advertisers. A combination of demographic data and user behavior results in constantly refreshed audience segments that marketers can target with precision and efficiency. Profiles can be regrouped to meet the specific targeting needs of marketers.
Computerworld, the "Voice of IT Management," is the most trusted source for the critical information needs of senior IT management. Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network through its weekly publication, http://www.computerworld.com/ Web site, focused conference series and custom research. Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company.
TACODA (http://www.tacoda.com/) is the pioneer and leading provider of behavioral-targeted online advertising solutions for driving quality branding relationships. TACODA delivers advertisers the highest quality, targeted audiences from premium sites, powering successful online advertising campaigns. TACODA-enabled websites, which number over 2,000, reach over 70% of the US internet audience monthly. Its roster of customers, mostly Fortune 1000 businesses, includes branded national, regional and vertical sites, and 75% of the top twenty US newspaper companies. In addition to IDG, customers include New York Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company, Belo Interactive, BusinessWeek.com, About.com, Advance Publications' Advance Internet, and cars.com. Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites such as leading travel, automotive, packaged goods, consumer/health products and consumer electronics companies.
TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems, Inc.
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