IDG Expands Strategic Use Of Webcasts Across Its Print, Online, Research And Events Groups
BOSTON, MA – SEPTEMBER 5, 2000 – Meeting IT marketers’ increasing need for creative and valuable advertising vehicles to reach new audiences, International Data Group (IDG), the world’s leading IT media and information services company, is expanding its use of advanced webcast technologies across its print, online, research and events groups.
According to a recent Arbitron Internet Information Services study, over 75 percent of advertising agencies buy online advertisements, and one-out-of-five who purchased online also placed webcast ads. Additionally, market data increasingly supports the commonly held belief among ad executives that webcast usage will increase significantly in the next three years.
"Webcasts present a valuable opportunity for marketers to reach business professionals and technology decision-makers where it's most time- and cost-effective — right at their desktop. By providing tailored information in an interactive, easy-to-access environment, product and service sales cycles can be reduced," said Kelly Conlin, IDG president and CEO. "IDG customers such as Dell, Intel and Nortel are already taking advantage of these virtual events to launch new products, reach more customers and position themselves as innovative global leaders."
Editorial and Custom Webcasts
Since launching in February 2000, ITworld.com, IDG's IT problem-solving network™, conducted more than 50 webcasts, including both live and on-demand webcasts in two primary formats – custom and editorial. In less than six months, ITworld.com’s demand for its custom, vendor-sponsored webcasts is growing, counting Dell, Lucent, Sprint, Intel, and Nortel among its list of customers. ITworld.com also produces several editorial webcasts including a monthly series entitled “The Networked World,” featuring John Gallant, editorial director and executive vice president of Network World, addressing a wide range of enterprise networking topics.
In conjunction with ITworld.com, IDG’s research arm, IDC, offers a series of bi-weekly webcasts on a range of e-commerce issues. Each "IDC Live!" event features IDC analysts discussing the latest market, business and technology trends in a unique, interactive format that encourages audience participation. Recent webcasts include, "eBusiness and eCommerce IT Planning" and "B-to-B eCommerce."
Conference and Event-based Webcasts
IDG’s conferences and expositions leverage webcasts to reach audiences who may not be able to attend the events, drive attendance to future events, and to provide additional value to attendees and exhibitors. For example, the recent LinuxWorld Conference and Expo held in New York City produced webcasts of its keynote addresses.
About International Data Group
Headquartered in Boston, International Data Group (IDG) informs more than 100 million people worldwide about information technology, more than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/ InfoWorld, Macworld, Network World, PC World, CIO, Channel World and For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 43 countries worldwide. Company information is available at http://www.idg.com.