IDG Expands Tech Video Leadership with Launch of IDG.tv
NEW YORK, December 11, 2013 – International Data Group (IDG) today announced the launch of IDG.tv (www.idg.tv), a video-exclusive destination for business professionals and consumers seeking technology-related content. IDG.tv debuts with more than 1100 technology videos with new content to be added daily. IDG.tv draws content/video from IDG’s network of more than 500 websites globally with plans to include IDG.tv-exclusive video programming. With IDG.tv, viewers can watch IDG’s consumer and business-to-business videos anytime – at home or on the road – on any screen.
Worldwide, IDG tech videos garner 150 million views each month, a figure that is growing with the launch of IDG.tv. By combining the global syndication capabilities of the IDG TechNetwork and the existing audience on IDG’s owned and operated sites, IDG.tv enables technology marketers to connect with a global viewing audience.
At launch, IDG.tv offers users an optimal viewing experience with one of the largest video player in the industry tuned for the viewing experience with searchable video archives and 15 channels. IDG.tv launches as video viewing becomes a regular part of online activity. comScore reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.
In addition to news channels and those devoted to PCs, apps, smartphones, and tablets,, featured channels include:
Security – From protecting your laptop to guarding company data
Cool New Tech – Topics such as smart homes, wearable tech, and 3D printing
Home Entertainment – Tech that turns your living room into a multimedia experience
Car Tech – The latest automotive technology, test-drives, and reviews
IT Insights – Trends and issues affecting professional users of technology
As one of the only dedicated tech video sites, IDG.tv offers new ways to place online advertising with IDG media brands. IDG provides advertisers with significantly greater levels of audience data around video viewership. As a result, advertisers will have the rich user data they need to position native advertising that is more relevant to the surrounding content.
For the November launch of IDG.tv, Microsoft Office 365 created a new video destination for users to tune into content about collaboration and productivity.
“IDG has produced more than 20,000 videos worldwide, and now consumers have one site to go to for videos based on their interests,” said Ekapat Chareonlarp, vice president, IDG TechNetwork. “For tech buyers, video has become a staple of their lives. Now they have one place to go and marketers know where they can reach their prospects.”
In addition to pre-roll ads, IDG.tv provides sponsors with four distinct options to reach technology audiences:
Dedicated Brand Channel
With a dedicated brand platform, sponsors can manage video content within the channel and monitor performance through a unified dashboard. An end-to-end managed services package is also available with guaranteed viewership, a dedicated content management team, and custom content development to jumpstart video marketing with IDG.tv.
IDG.tv Interest-Based or Topical Channel Sponsorship
Sponsors can utilize already established video channels such as Big Data, Enterprise Analytics, and CMOs to insert brand stories through sponsored video posts and channel sponsorships.
Custom Video Channel
IDG Creative Lab offers custom video production for advertisers who want a consistent voice across IDG videos. For example, a custom web show focused on "Big Data and Analytics” can be produced in studio quality, high-definition and be featured with the latest news from IDG and around web.
IDG.tv video player
The player is designed with responsive advertising technology so ads adjust to any screen size. The IDG.tv video player is being embedded across IDG media and TechNetwork sites to provide a consistent and optimized video viewing experience.
Marketers interested in advertising on IDG.tv should contact Scott Harris, [email protected], (720) 560-6500.
About International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com.