IDG Expands Webcasting Platform Globally
BOSTON, MA – MAY 29, 2002 – International Data Group (IDG), the world's leading technology media company, announced today that ITworld.com has globalized its webcasting platform allowing marketers to take a single webcast and automatically produce versions in multiple languages. The global platform – combined with the resources and databases of IDG's global brands including Computerworld, InfoWorld, Network World, PC World, JavaWorld, IDC, CIO and others – provides marketers with full-service, high-impact lead generation programs that allow them to reach the most qualified buyers in markets that represent 95 percent of IT expenditures around the world.
"With more than half of all IT spending outside the US, no technology media company can be successful today without offering a global solution," said Kelly Conlin, president and CEO of IDG. "With over 600 publications and websites worldwide addressing every technology sector, IDG has the ability to target specific segments of technology audiences and provide a global full-service solution unmatched by any webcast provider in the industry."
The Power of IDG's Collective Resources
By combining ITworld's proprietary webcast platform, promotion and production capabilities with the marketing resources of IDG's publishing units, research arm and list group, IDG is able to deliver a progressive marketing solution that supports advanced targeting anywhere in the world. In addition, as part of IDG's integrated webcast marketing program, the ITworld Lead Evaluation and Delivery System (LEADS™) is available to webcast sponsors providing real-time data on program registrations, audience demographics, completion surveys and source tracking. Through this powerful lead report, tracking and analysis tool, sponsors are also able to access data real-time to gain greater insight into the webcast audience as well as tailor future marketing initiatives based on the results. In addition, sponsors are able to respond to the viewer within minutes of them viewing the webcast.
This collaboration further strengthens ITworld's role as the leader in on-demand webcast production in the IT industry, producing hundreds of webcasts for many of today's emerging companies and technology giants, including Microsoft, IBM, Compaq, Dell, 3Com, and General Electric.
The Value of International Localization
Through ITworld's localization process, technology marketers targeting international audiences receive a core translation, as well as a full localization of the program content to ensure cultural, linguistic and commercial relevance to a specific region of the world. Recently, ITworld launched a localized Chinese IBM webcast entitled, "Making Dynamic e-Business Profitable," specifically for corporate IT audiences in China. By developing this program on ITworld's webcast platform, IDG enabled IBM to generate highly qualified sales leads in China while reaching current and prospective customers with important, timely information on their products and services.
"Developing the Chinese language custom webcast was an opportunity to validate our view that the value of producing broadband marketing content delivery extends well beyond our borders," said Bill Reinstein, president and CEO of ITworld.com. "One of the most obvious benefits of creating this on-demand webcast for IBM was that viewers could watch the program when they wanted, from any where in the world – resulting in a 200% increase in registrant-to-viewer conversion rate. Since inception, ITworld has delivered more than 40,000 international lead profiles to global companies targeting non-U.S. markets."
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.