IDG Games Media Group Announces its 10th Anniversary Edition White Paper on the State of the Electronic Video Gaming Industry

SAN FRANCISCO, CA – JUNE 24, 2002 – IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, and, the world's premier online source for gaming, today announced the release of its 10th Anniversary Edition of the 2002 Industry White Paper entitled, Scaling New Heights….The Ascent to Market Dominance.


This exciting 10th anniversary edition of IDG Games Media Group's White Paper reflects the state of the electronic entertainment industry, including insight into the competitive positioning and challenges of the three console systems-the Xbox, GameCube, and PlayStation 2-and the Game Boy Advance handheld system, which are all battling for limited retail shelf space. With more consoles and games appearing in the market place than ever before, the industry is gaining widespread attention and popularity with its record sales surpassing those of the movie industry.

As consistent with previous years' reports, GamePro has conducted interviews with over 40 experts in the electronic entertainment industry, resulting in candid commentary and insider perspectives on this record-breaking segment of the marketplace. This year's White Paper covers all the critical areas of the industry including publisher/developer outlook, industry performance and outlook, the dedicated consoles market, handhelds, the PC market, online games, peripherals, retail and market evolution, and much more.

Unique to this year's White Paper is an expanded research appendix with comprehensive charts, graphics and data on the industry from three authoritative research sources. The 2002 White Paper includes market data from Wall Street's perspective with detailed charts and graphs from the prominent Gerard Klauer Mattison investment firm, industry projections and data from the respected DFC Intelligence research company, and male teen video gaming data and commentary from the experts at Teenage Research Unlimited.

"With all of the changes in the industry this is-hands down-our most informative report ever produced to date. This year's report is truly the 'must have' White Paper for every professional in the electronic entertainment industry," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "The recent console price cuts will accelerate consumer purchasing of all three console systems, positioning the electronic video games market for its biggest sales year ever!"

IDG Games Media Group's Scaling New Heights…The Ascent to Market Dominance answers all the pressing questions that players in the industry –including retailers, developers, publishers, and more-are facing. For example, How has pricing issues in Europe and Japan affected the Xbox? Is online console gaming a reality in 2002? What's the next step for the PC market? What are the short and long term effects of 9/11 on the industry? Can three console systems plus a handheld system really co-exist in this market? Will people play compelling games on cell phones? IDG Games Media Group's White Paper provides answers to these tough questions and much more.

"We've interviewed the brightest minds in the industry and compiled their insights into this comprehensive report, reflecting the immense popularity and demand for video games and console systems," said Wes Nihei, Editor-in-Chief of GamePro magazine.

"Male teens continue to be at the forefront of the industry as powerful purchasers and influencers who are the primary force driving the trends in the marketplace."

The 2002 Industry White Paper-Scaling New Heights-The Ascent to Market Dominance, is available online at or by contacting Janice Fairlee at (510) 768-2713, or

Media interested in conducting an interview with senior management about the 2002 White Paper may contact Sherry Pedrin, Marketing Manager of GamePro, at (510) 768-2752 or to set up an appointment.

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine,, Code Vault, and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited, 2002). The magazine is the market leader with a circulation of 500,000 (ABC membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information. ( is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

Code Vault is GamePro's exclusive, bi-monthly publication of video game cheats, tricks and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide.

GamePro is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at



*Source: IDC 2001