IDG Germany Extents Strength of it’s TecChannel to Special Print Edition
BOSTON, MA – APRIL 9, 2001 – International Data Group (IDG), the world’s leading provider of IT media and information services, today reported the results of a successful Web-to-print initiative launched by IDG Germany. In conjunction with the recent CeBIT international trade show, IDG Germany produced a special print edition of tecChannel.de, its Webzine for technically-oriented computer and communications professionals. Within 10 days of tecMagazin’s distribution, www.tecchannel.de reported a significant increase in traffic. In fact, recording 989,463 visits and nearly 4.1 million page impressions, March was a record-breaking month for the site. With these figures tecChannel.de is ranked as the number one editorial focused special web site.
"Working with CeBIT provided us with a unique opportunity to expand our reach to a very targeted audience that closely reflects our readership and advertiser base," said Stephan Scherzer, Publisher, IIDG Interactive GmbH, Germany. "Our goal was to take advantage of this trade show setting and leverage creative ways to increase traffic to our site and raise visibility with potential advertisers – developing a comprehensive print publication was the cornerstone of that effort."
The 164-page magazine included news, findings from tecChannel's test center and background reports on products, operating systems, hardware and trends from all segments of the IT and communications industries. With more than 150,000 copies produced specifically around the CeBIT conference, this marked the first time the editorial team of tecChannel.de worked collaboratively on a print publication. tecMagazin was distributed to newsstands prior to the show, used for marketing initiatives in conjunction with CeBIT, and given away to attendees free of charge.
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld /InfoWorld, Macworld, Network World, PC World, CIO and For Dummies(R) global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.