IDG Germany Strikes Content Sharing Partnership With AOL Germany
BOSTON, MA – AUGUST 22, 2001 – International Data Group (IDG), the world's leading media technology company, today announced a strategic media partnership between AOL Germany and IDG Germany, providing AOL users with direct access to content from leading IDG publications in Germany including PC-Welt, GameStar and Macwelt as well as the webzine tecChannel.de. Through this agreement, the computer services currently offered by AOL in Germany, which include the portals AOL.de, CompuServe.de and Netscape.de, will now be augmented by comprehensive news, features stories, product reviews, testing and lab results as well as editorial tips and advice from IDG editors.
AOL Germany's computing services are among the most popular online resources available to German IT consumers. By partnering with IDG, AOL Germany can bolster its online content with timely consumer and service-oriented IT information such as in-depth hardware and software testing results and reviews from the IDG Test Center, up-to-date reports on a wide array of Internet topics and product buying guides with practical background reports.
"Our computing section is among the most frequently visited by German AOL members, so we decided to further enhance this area by providing high-quality content from IDG, an ideal partner in this effort," explained Klaus Täubrich, managing director of Interactive Services at AOL Germany. "IDG's technical competence and market leadership in the IT media sector will provide our members with a more comprehensive, actionable resource."
Through its partnership with IDG, AOL Germany intends to increase coverage of key IT topics and issues, as well as increase the time spent by users in AOL Germany's popular computing services sector. At the same time, AOL will further enhance the value of the online channel as an advertising platform, providing a range of offline promotional campaigns.
"Through our partnership with AOL Germany, we will reach a broader audience of users with high quality editorial content addressing all aspects of technology and the Internet, " says Stephan Scherzer, member of the management board of IDG Interactive Germany. "In addition, AOL Germany will enhance its already rich content, and AOL users will have one-stop access to the most in-depth and timely IT information available."
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World and CIO global product lines. IDG.net (www.idg.net), IDG's Technology Directory, covers the world's largest network of technology-specific web sites, comprised of more than 300 IDG sites in 70 countries. IDG also produces 168 technology-related events including IDG World Expo's Macworld Conference & Expo. Research arm IDC provides computer industry research and analysis through 51 offices in 43 countries. Company information is available at http://www.idg.com.
# # #