IDG is Fastest Growing Technology Publisher; World’s Leading Technology Media Company Increases Reach To Most Influential Buyers
BOSTON–Demonstrating the highly-respected editorial content of its publications, International Data Group ( IDG ), the leading global IT media and information company, received top rankings in the sixth annual IntelliQuest Computer Industry Media Survey (CIMS) Business Influencer Study. The readership of IDG 's publications grew by an average of more than 20 percent in this study, while the growth rate for CMP 's publications was 8 percent and Ziff – Davis ' growth rate was 7 percent. Further, the IDG publications deliver more high-value IT buyers — those involved in spending more than $500,000 on IT products and services annually — than any other IT publisher.
" IDG is fortunate to have the financial strength to continue to invest in circulation development and editorial quality, and this study confirms that such investment has a high return for advertisers as well as readers," said Joe Levy, President and CEO of IDG Communications. "Because IDG receives more editorial awards than any other computer publishing company, it isn't surprising that influential buyers rely on the trusted information from IDG publications more than any other computer publications. Our focus has always been to deliver the most qualified reach to purchasing decision-makers, a strategy that allows technology marketers to achieve the highest return on their marketing investment."
The IntelliQuest CIMS Study, which was released yesterday, assesses media usage among 28.5 million individuals who have purchase decision-making power over IT products and services for businesses throughout the US.
Headquartered in Boston, International Data Group ( IDG ) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Publish, Channel World, and the "…For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through IDG .net (http://www. idg .net), which comprises more than 250 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries worldwide. Company information is available at http://www. idg .com.
— IDG Publications included in above measure: CIO, Computerworld, Federal Computer Week, Infoworld, Network World, PC World and Publish.
— Ziff – Davis Publications included in above measure: PC Magazine, PC Week, PC Computing, Computer Shopper and Interactive Week.
— CMP Publications included in above measure: Information Week, Internet Week, Network Magazine and Network Computing.