IDG Launches CIO Magazine In Germany
BOSTON, MA – AUGUST 20, 2001 – International Data Group (IDG), the world's leading IT media and information services company, today announced the launch of CIO Germany, the country's first publication designed to bridge the gap between IT issues and strategic business decisions. With its October debut, CIO Germany will address business management and technology trends impacting top executives in Germany's emerging IT market – projected by IDC to expand at a rate of 9.6 percent by 2002, making it the fastest-growing IT market in Europe. Inspired by its flagship U.S. sister publication, this launch also marks the first time CIO magazine has been introduced to European audiences.
Led by Editor-in-Chief Heinrich Seeger, CIO Germany offers CIOs, CXOs and other senior-level business managers access to comprehensive technical and analytical content, helping them to develop and maintain streamlined, forward-looking IT strategies. The new monthly publication will focus on providing original, solutions-oriented content to its readers in Germany, Austria and Switzerland.
"With a majority of German business publications focused on non-IT-related matters, and only 10 percent of the country's IT publications focused on technology products and breaking news – there was clearly a gap that needed to be filled," said Ralph Peter Rauchfuss, president, IDG Germany. "CIO Germany was developed specifically to seize that opportunity – providing Germany's growing community of senior IT decision-makers with access to information that clearly and concisely links business and technology-related issues – in terms they can understand and put into action."
With a heavy emphasis on case studies, and interviews with prominent industry leaders and regional business executives, such as Susan Unger, CIO of Daimler Chrysler, readers will gain access to the timely, in-depth information they need to make strategic IT business decisions. Examples of upcoming features include case studies on the implementation of IT strategies at global companies like Babcock Borsig, Aventis Pharma and for the upcoming merger of Dresdner Bank and Allianz. Future issues will also include case studies on supply chain management, IT investment trends, and direct brokerage firms like ComDirect Bank.
CIO Germany has an initial qualified controlled circulation of 55,000. The debut issue will feature advertisers including H-P, SAS, Dell, Accenture and SAP. In conjunction with the October launch, CIO Germany will also unveil the publication's companion web site that will feature content focused on CIO-relevant topics from best practices and IT strategies of global companies, to analyst data and careers.
Building on the Strength of CIO Magazine's Global Brand
With the launch of CIO Germany, award-winning CIO magazine is published in nine countries including Canada, Australia, New Zealand, Japan, Korea, China and India.
"The CIO brand has never been stronger, and the need for content and services to ensure chief information officers continue to succeed in a complex business world never greater," said Joe Levy, President and CEO of CXO Media, the IDG business unit publishing the title in the U.S. "CIO is global in its reach and influence, penetrates cross-functional industries, and targets the most influential CIOs."
In the United States, CIO magazine's editorial content continually receives industry accolades from publishing and editorial peer groups. As part of the CXO Media Inc. family of publications, web sites and events, CIO magazine has won more than 60 design and editorial awards. CXO Media also produces http://www.cio.com, its award-winning web site devoted to sharing best practices in technology and business management. CXO Executive Programs provide educational and networking opportunities for corporate and government executives who need to continuously expand their knowledge of technology, master the associated business and management issues, and stay current on innovative products and services.
About International Data Group (IDG)
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World and CIO global product lines. IDG.net (www.idg.net), IDG’s Technology Directory, covers the world’s largest network of technology-specific web sites, comprised of more than 300 IDG sites in 70 countries. IDG also produces 168 technology-related events including IDG World Expo’s Macworld Conference & Expo. Research arm IDC provides computer industry research and analysis through 51 offices in 43 countries. Company information is available at www.idg.com.
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