IDG Launches Darwin Magazine
FRAMINGHAM, MA – JUNE 1, 2000 – International Data Group (IDG), the world’s leading provider of information technology (IT) media and information services, and the creators of CIO magazine launch Darwin magazine and www.darwinmagazine.com today. With over 80 pages of paid advertising (172 pages total), the new business publication and companion Web sitetargeted to CEOs and other corporate business leaders who want to thrive in the information agemarks IDG’s biggest launch issue in two decades.
Taking its name after Charles Darwinthe legendary scientist best known for explaining the mystery of evolutionthe magazine’s editorial mission is to demystify the world of information technology (IT) and help business executives understand and master the technology tools and concepts necessary to succeed and prosper.
"The launch of Darwin exemplifies IDG’s proven ability to identify a gap in a competitive market and deliver quality, pertinent news and information that enables readers to gain competitive advantage," says Kelly Conlin, president and CEO, IDG. "For more than 36 years, IDG has produced a portfolio of publications, research and events that reflect the changing landscape of the IT industry. The positive response to Darwin validates our entrepreneurial business model and approach to targeting emerging information needs."
The Darwin management team identified a market gap last year, when proprietary market research pointed to a missing link between traditional business media and new-wave Internet magazines. According to Joe Levy, founder and CEO of both Darwin and CIO magazines, "The CEOs and other corporate leaders we spoke to claim the business books they read are too general and the new economy books are too Internet-centric. They want a publication that tells them about all technology applications – in language they can interpret and use. And that’s exactly what we’re giving them."
Audience and Distribution:
Darwin is primarily a controlled circulation publication, with select newsstand distribution. Through targeted, controlled circulation, the magazine serves 150,000 leading corporate officers and vice presidents from the Global 2000 and beyond, executives who set the goals of their enterprise, influence technology purchases, and hence, need to understand technology capabilities to make informed decisions.
In addition to the controlled circulation base, the magazine will also be available in four major United States airportsLaGuardia International Airport, Newark International Airport, Logan International Airport and Ronald Reagan Washington National Airportvia Continental, US Airways and Delta shuttles. (Delta Shuttle estimates 80% of its passengers are business travelers. Each year, the Delta shuttle transports 2 million passengers to and from its
New York terminal alone.) "Darwin is targeted to busy executives who are not tech experts themselves, but who need to understand the benefits of technology and how it can be applied to their organizations. Making Darwin readily available to the nation’s executive business travelers was an obvious decision," stated Levy.
Throughout 2000, circulation will expand to include additional newsstand and bookstore distribution. In February 2001, the bi-monthly magazine (publishing June/July, August/September, October/November and December/January) will move to a monthly frequency.
Darwin charter advertisers run the gamut from venerable industry giants (e.g., Hewlett-Packard, Dell and Compaq) to up-and-comers from dot.coms and other promising start-ups (e.g., NextPage.com, Wheelhouse and Bow Street). Charter advertisers also include Andersen Consulting, Deloitte Consulting, Nokia, Palm Computing and Toshiba, with new ad creative from BMC and Info Vista. All charter advertisers are committed to advertising in the first four issues of Darwin. Advertising rates are $11,550 for a full page black & white; $15,450 for a full page four-color.
According to Darwin publisher, Frank Genovese, "With technology becoming more pervasive and entrenched in today’s business operations, the market is ripe for a publication like Darwin. In fact, some of our clients actually cancelled pages in other leading publications in order to free up dollars to advertise in Darwin and get exposure to this niche audience."
CIO Communications’ Name Change:
In tandem with the launch of Darwin magazine, IDG’s CIO Communications is changing its business unit name to CXO Media, Inc. CIO Communications, Inc. and its flagship product, CIO magazine, were created in 1987 to help chief information officers (CIOs) and IT executives succeed in their enterprises through the use of information technology. With the launch of Darwin, the company is now broadening its reach to serve non-technology business executives, enhance partnerships between CIOs and CXOs, and create opportunities for IT and consumer marketers to reach them. In addition to CIOs, CXO Media now serves CEOs, CFOs, COOs and other corporate officers who use technology to thrive and prosper in this new era of business. CXO Media also produces the www.cio.com and www.darwinmagazine.com web sites, as well as CIO and Darwin Executive Programs, a series of conferences that provide educational and networking opportunities for corporate and government leaders. Joe Levy is President & CEO of CXO Media, Inc., with Gary Beach serving as Group Publisher of the company, Frank Genovese serving as Publisher of Darwin and Cathy O’Leary Hayes serving as Executive Vice President, Marketing. Lew McCreary, Editorial Director of CXO Media, is Darwin magazine’s Editor in Chief.
CXO Media, Inc. is a subsidiary of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
NOTE TO EDITORS:
Darwin magazine news releases are available on the Internet at http://www.darwinmagazine.com/info/releases.html.
A photo of the Darwin management team is available at www.darwinmagazine.com/info/mgtteam/. Biographies and individual photos are available as follows:
Mr. Genovese: www.darwinmagazine.com/info/mgtteam/genovese.html
Mr. Levy: www.darwinmagazine.com/info/mgtteam/levy.html
Mr. McCreary: www.darwinmagazine.com/info/mgtteam/mccreary.html
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