IDG Launches >>FFWD In New Zealand

BOSTON, MA – OCTOBER 15, 2002 – International Data Group (IDG), the world's leading technology media company, today announced the launch of >> FFWD, the first publication established to support the rapidly emerging information needs of the home entertainment and consumer electronics market in New Zealand. >>FFWD assists technology gadget gurus to make informed buying decisions by providing previews and reviews of all of the best, locally available products – from home theater and hi-fi systems to the latest in cell phone and PDA technology.


"The >>FFWD audience is highly receptive to new technology and appreciate being informed about new products," said Martin Bell, publisher of >>FFWD. "Therefore, >> FFWD serves as a perfect forum for marketers to reach early adopters, trend setters and first line advisors who can spread the word about the latest products in a wide range of home entertainment categories."

Debuting on November 18, >>FFWD is a bi-monthly publication that reaches 15,000 readers through subscription and newsstand sales. Newsstand cover price is NZ$ 7.95. The publication's mission is to provide unbiased buying advice and insight on the latest home entertainment and technology products to hit the New Zealand market.

FFWD will provide news briefs on a wide range of newly released products, "how-to" features that explain how to get the best performance out of home entertainment investments, and a review section that provides regular product reviews and previews that alert readers to new product launches and pricing.

Targeted at tech-savvy decision-makers in the consumer electronics market, FFWD covers product categories such as hi-fi and home theater, digital cameras and camcorders, games and consoles, cell phones and PDAs, smart homes, and Esoterica (a section for all the unique gadgets that don't have their own category).

For more information on FFWD, please contact Publisher Martin Bell at

About IDG Communications Ltd. in New Zealand

IDG Communications Ltd., through its publications, exhibitions, conferences and on-line services reaches more than 300,000 New Zealanders each month. It provides tech-savvy business executives, IT professionals and a wide range of users with information that helps them succeed in today's technology-driven environment.

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at