BOSTON, MA – MAY 17, 2001 – International Data Group (IDG), the world's leading IT media and information services company, today announced the launch of M3-Maxi Mobile Magazine in Sweden. This monthly publication will provide readers with the most comprehensive IT and mobile product information, including in-depth product reviews, market insight and special reports.


M3 targets technology-savvy readers of all levels, from the IT professional and corporate decision-maker, to the home user and early-adopter. M3 is lead by seasoned editor-in-chief Daniel Sjoholm. The premier issue will feature reviews of more than 35 new products including the latest PalmPilot M500 model, Compaq's new iPAQ,™ and the Pentium® 4 processor. In conjunction with the magazine's launch, M3 will also roll out a companion web site, and accompanying e-mail newsletters.

"With IT spending in Sweden predicted to increase by 13 percent this year, M3 is well positioned to become an indispensable resource for IT professionals looking for product information needed to make purchasing decisions that improve efficiency and increase profit levels," said Bengt Marnfeldt, general manager, IDG Sweden. "Additionally, with its diligent focus on cutting edge IT and mobile technologies, M3 effectively caters to early adopters who thrive on information about the latest and greatest products on the market."

With a projected circulation of 50,000, M3's monthly features include comparative product tests with a focus on "Best Product" and "Best Buy" recommendations. The magazine's much-anticipated "Mobiz" section will be devoted to covering the latest news and product recommendations in the mobile sector. Additionally, M3's "Hot List" will highlight new and noteworthy products tested in M3's labs. Advertisers that have committed to the premier issue include Canon, Dell, IBM and Viewsonic.

According to a recent IDC/World Times Information Society Index report, Sweden has surpassed the United States as the world's dominant information economy, with more than 40 percent of its 8.8 million residents now connected to the Internet. With the introduction of M3, IDG solidifies its position as the leading provider of technology resources for this growing market. With 15 publications, 28 web sites, more than 80 journalists, and numerous conferences and events in Sweden, IDG touts a growing portfolio of trusted information resources designed specifically for the Swedish IT community. M3 joins an established cadre of IDG publications such as IT.Branschen, MacWorld Sweden and PC För Alla. According to ACNielsen/MMS, IDG publications account for 74 percent of the IT publications ad pages in Sweden in 2000.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 85 countries, led by the Computerworld /InfoWorld, Macworld, Network World, PC World, CIO and For Dummies(R) global product lines. IDG offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm, IDC, provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at