IDG Leads In U.S. Ad Page Growth For First Three Quarters Of 2000, Outpaces Major Competitors And Market
BOSTON, MA – NOVEMBER 21, 2000 – International Data Group (IDG), the world’s leading IT media and information services company, today announced significant growth in U.S. advertising pages for the first nine months of 2000 based on new figures released by the Auditor, the independent ad tracking firm. Achieving an increase of nearly 46 percent compared to the same period in 1999, IDG’s growth rate is almost three times that of the overall IT publishing market. In contrast, ad pages during the same period for Ziff-Davis and CMP were down about 5 and 3 percent respectively.
“The race to create competitive advantage through technology is accelerating in businesses of all sizes,” said Kelly Conlin, president and CEO, IDG. “IDG’s portfolio of publications, websites, conferences, books and research has gained the trust of the most influential technology buyers who rely on IDG more than any other media company for insight and intelligence about the products, strategies and know-how driving the Internet economy.”
IDG has the market’s broadest and most relevant publication portfolio, with leading titles in each key publication category, from Network World in the Networking category, to CIO, Computerworld and InfoWorld among the IS category, Publish for Internet communication strategy, Macworld the leading source of information for Macintosh products and services, and PC World for business computing. Year-to-date, IDG has achieved nearly a 20 percent share of total market ad pages, an increase of 3.6 percentage points compared to the same period a year ago. However, Ziff-Davis’ share of market ad pages fell to 14 percent, a drop of 3.7 percentage points, and CMP’s share is down to 18 percent, a 4.1 percentage point drop.
About International Data Group
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, CIO, and For Dummies® global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.