IDG List Services Joins Forces With American List Counsel To Provide Unprecedented Reach To Powerful Buyers

BOSTON, MA – APRIL 16, 2002 – International Data Group (IDG), the world's leading technology media company, announced today that IDG List Services has coordinated efforts with American List Counsel (ALC), one of the leading marketing information service companies, to create multi-channel marketing opportunities for b-to-b and technology marketers. For the first time in the direct response industry, two well respected list management companies are joining forces to offer marketers unprecedented reach to powerful buyers through an integrated media approach with their powerful IDG Corporate Postal and E-Mail Databases.

 

"Due to quick lead generation, media reinforcement, and increased cost effectiveness, e-mailing has become the ideal interactive response medium," said Deb Goldstein, president of IDG List Services. "Combining e-mail with direct mail, print and online advertising campaigns provides marketers the most reach. Through this new E-Mail Database, IDG is the only technology media company that offers a comprehensive reach across the full spectrum of marketing platforms."

"In addition to the E-mail Database, this collaboration with IDG creates a stronger appeal for the b-to-b subscribers to the new Postal Database," said Fran Green, president of ALC's List Management. "More traditional business seminar, publishing, and service/supply companies can now benefit from the breadth of this data."

Derived from subscribers and attendees from publications and events such as CIO, Computerworld, InfoWorld, Network World, PC World, LinuxWorld Conference & Expo and Macworld Conference & Expo, IDG's Corporate Postal and E-Mail Databases leverage the extensiveness of over three million influential buyers on the postal side complimented by over one million permission-based e-mail names on the e-mail side. These two dynamic databases offer customers the ability to segment by different qualifications such as company size, job functions and operating system. Within those segments or separately, customers are also able to target specific user communities such as IT/IS managers, Linux professionals or network users.

The cost of IDG's new Corporate E-Mail Database is $275.00/M and the IDG Corporate Postal Database is $140/M. And for a limited time, IDG List Services and ALC are offering a launch discount of 20% off the base costs only. To order this special promotion, which runs through May 31st, please contact Christine Cahill at IDG List Services at 1-888-IDG-LIST, ext. 808 or e-mail at ccahill@idglist.com or Nichole Whelan at ALC at 1-800-ALC-LIST, ext. 2789 or e-mail at nlw@amlist.com.

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company. With annual revenues of $3.01 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld /InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), a gateway to IDG's 330 websites powered by more than 2,000 journalists reporting from every continent in the world. IDG also produces 168 technology-related events including IDG World Expo's Macworld Conference & Expo and the new BioITWorld Conference & Expo. Research company IDC provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

About American List Counsel

American List Counsel is a full-service mailing list and database broker, manager and compiler. In addition, we are a leader in Interactive Media, helping our clients use the Internet and email as effective direct marketing resources. ALC was founded in 1978 and is privately owned. Headquartered in Princeton, NJ, ALC has 3 branch offices in New York, Stamford, and San Francisco for national reach.