IDG Names Jeff Edman CEO Of PC World Communications

BOSTON, MA –JANUARY 6, 2000 — International Data Group (IDG), the world’s leading IT media and research company, announced today the promotion of Jeff Edman to president and chief executive officer of PC World Communications, Inc. In his new, expanded role, Edman will oversee all business activities at the company’s print publication, PC World, as well as its online operations, including,, and email newsletters.

"Jeff is the ideal executive to take the helm at PC World Communications as it leverages the strength of its brand across its print and online properties," said Joe Levy, president and CEO of IDG Communications. "Under his leadership, PC World has surpassed its competition to become the world’s largest computer magazine. I have every confidence in Jeff’s ability to achieve the same success for PC World Communications as a whole, and manage the business into the next century."

Edman’s responsibilities extend to the Internet and PC World Communications’ growing online operations. According to Media Metrix, reached 1.7 million unique visitors in November, 1999, a 17 percent increase over the previous year–outpacing overall Web growth. And ABC Interactive, a subsidiary of the Audit Bureau of Circulations, reports that for the three months ending September 30, 1999,’s number of page impressions averaged more than 29.7 million, up 25 percent over the previous year. To drive additional traffic, the Web site has recently signed several important licensing agreements with and

Under Edman’s direction, PC World reached new heights in editorial excellence, circulation growth, reach to computer product buyers, and advertising market share. The ABC Fas-Fax Report for the six months ending June 30, 1999, shows PC World leads all rival computer publications in total paid circulation growth (6.7 percent), subscription growth (8.2 percent), and average issue single copy sales (158,886). And, over the last five years, its circulation has grown by nearly 32 percent. Further, the 1999 IntelliQuest CIMS v6.0 Business and Home Studies report that PC World reaches a combined audience of more than 5.1 million computer product purchase influencers—more than any measured computer or business magazine.

The winner of more editorial accolades than all other computer publications combined, PC World earned 11 national editorial awards in 1999 alone. Honored with the 1999 Grand Neal Award from the American Business Press and the 1999 Folio: Editorial Excellence Award, PC World was named a National Magazine Award finalist, and was hailed as the "Best Overall Computing" magazine by the Computer Press Association. Moreover, has won two Maggie Awards for "Best Online Publication" from the Western Publications Association–making it the only Web site to earn the honor twice. In June, MC Magazine ranked PC World #6 in its annual list of the "Hottest IT Media."

The only personal computer magazine to move up in both the Ad Age 300 and Folio:500 rankings last year, PC World has demonstrated solid advertising performance in a challenging market. In 1999 PC World steadily gained market share from its competitors, up from 24 percent in the January issue to 29 percent in the December issue. Also in 1999, Edman’s team spearheaded several new revenue initiatives, including targeted special advertising sections, PC World Conferences, and a partnership with Reader’s Digest New Choices: Living Even Better After 50.

A 14-year veteran of PC World, Edman joined the company in 1985 as Midwest advertising manager, subsequently moving up to positions as Eastern advertising director and advertising director for market development. In 1992, he was promoted to vice president of national accounts; the following year, he was named vice president, director of advertising. Edman jumped to associate publisher in 1995, and has served as PC World’s publisher since 1997.

Prior to joining PC World, Edman worked for 11 years as ad sales division manager for the computer magazine division of the Pattis Group, a publishers’ rep firm in Chicago. A native of Evanston, IL, he holds a bachelor’s degree in marketing from the University of Illinois and lives in Alamo, California, with his wife and three children.

About PC World

Based in San Francisco, PC World Communications, Inc. is the publisher of PC World—the world’s largest computer publication with a circulation rate base of 1.25 million—as well as and

About IDG

PC World Communications is a subsidiary of IDG, the world’s leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at