IDG Names New Marketing Services President, Extends Global Integrated Marketing Efforts For Leading Technology Companies

Boston, MA, (July 14, 1998) — Strengthening its global leadership position, International Data Group (IDG) today announced the promotion of Bernie Theobald to president of IDG’s Marketing Services (IMS) group in the U.S. This move is designed to further extend IDG’s lead in providing the broadest and most comprehensive global marketing resources for today’s technology leaders, including the largest product line of both print and online media serving technology buyers worldwide.

IDG Marketing Services helps leading IT organizations increase their international brand recognition by developing integrated marketing programs through IDG’s global network of print, online, research and exposition services. Companies including IBM, Microsoft, Compaq, Dell and Gateway are among the leaders who have formed global marketing partnerships with IDG. Through IDG, these companies reach 90 million IT buyers in 75 countries — more than any other media and information service company.

"IBM and O&M are committed to building global marketing programs, and we have found IDG to be a technology media company that is as committed as we are to fulfilling this strategy. The enhancements that IDG has made to its account services capabilities have allowed us to build programs across print media, online media and events in more than 50 countries, which is unprecedented in our market," said Nasreen Madhany, Senior Partner, Media Director IBM Worldwide.

Only IDG can deliver the benefits of a truly integrated global sales infrastructure to support customers at local, regional and global levels. IDG has local sales offices in 75 countries; regional offices in major locations around the world, including London, Paris, Munich, Tokyo, Beijing, Taipei, Singapore, Hong Kong; and a global marketing services team of more than 100 professionals.

"IDG's commitment to serving its customers locally, regionally and globally is essential in developing sophisticated, integrated global marketing programs," said Ellen Freeman, President Carat Freeman.

Theobald replaces Peter Horan who was recently promoted to Senior Vice President of IDG. In his new position Peter will continue to contribute to IDG's success in a significant way by not only evangelizing the IDG brand worldwide, but by helping IDG acquire and communicate state of the art knowledge about the marketing issues that are most important to our largest customers worldwide. This will include: best practices in global marketing management; measuring the return on marketing investment, and more efficient targetting and media usage for technology companies.

"There is such strong interest in understanding and building effective marketing programs that this expansion is coming at a perfect time, especially since we have such strong local product expertise which is such a critical part of an effective sales structure" said Theobald. "While other publishers are scaling back their sales force to reduce costs, IDG is investing in strengthening its premier global sales infrastructure. The company’s growth is unsurpassed — a strong indicator of a winning strategy."

Theobald joined IDG in 1991 as senior vice president and advertising director of PC World. In 1993, he became director of National Accounts for IDG’s IMS business unit, and most recently held the position of executive vice president at IMS, managing multi-client activity and spearheading the development and execution of integrated IDG customer marketing partnership initiatives. Prior to IDG, Theobald had more than 10 years of marketing and advertising sales experience at Cap Cities/ABC and General Media Corporation. Theobald earned his bachelors degree in marketing and finance at the University of Scranton, PA.

"Bernie has made tremendous leadership contributions to IMS and IDG since joining the company in 1991," said Kelly Conlin, president, International Data Group. "He has established strong alliances and launched many innovative client marketing initiatives for global IDG partners such as Dell and HP. We look forward to an even stronger integrated global infrastructure with Bernie at the helm of IMS."

These changes come at a time of strong success for IDG, which posted advertising page gains in the U.S. of 7.4% in the first five months of 1998, compared to CMP's gain of 3.9% and continued declines from Ziff, where advertising pages fell by more than 10% according to Adscope.

IDG Background

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.05 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 285 computer newspapers and magazines and 500 book titles in 75 countries, led by the Channel World, Computerworld/InfoWorld, Macworld, Network World, PC World and …For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world through (, which comprises more than 210 targeted Web sites in 55 countries. IDG is also a leading producer of 110 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 41 countries worldwide. Company information is available at