IDG.net Launches CIO Briefcase to Provide CIOs With Targeted News and Resources
BOSTON, MA – APRIL 15, 2002 – IDG.net, the largest network of technology-specific sites around the world, today announced the launch of CIO Briefcase, a new online resource providing chief information officers access to the targeted news and information they need to make critical and timely business and technology decisions. CIO Briefcase, the result of a collaboration with Hewlett-Packard Company (HP), enables HP to reach thousands of influential, senior-level technology professionals with customized information on infrastructure technology issues and solutions.
"With the increased use of e-mail and online content, CIOs need to cut through the clutter and gain access to the important news and information on technology developments and products pertinent to their jobs and specific industries," said Jeff Julian, president of IDG.net. "Leveraging IDG's breadth and depth of content, as well as the strength of IDG brands, IDG.net developed a vehicle for HP to provide tools and information to help CIOs with the critical decisions they face."
Available through a customized browser window, CIO Briefcase incorporates four categories, three of which are rotating topical categories (including platform interoperability, business continuity, storage area management, outsourcing, utility computing, customer relationship management, etc.). The fourth category provides specially tailored information on the latest infrastructure solutions. Categories will change weekly to reflect topics of the most interest to CIOs. The content, selected daily by a team of IDG.net editors, is fully searchable and instantly available.
CIOs can tap into four types of information sources within each content category: news articles, white papers, webcasts and peer discussion forums. IDG.net editors include the five most valuable articles and research tools for each category.
"The CIO Briefcase has been a successful customized marketing solution for HP, enabling us to reach more CIOs with targeted news and product information," said Deborah Nelson, Vice President of Marketing for HP's North American Business Customer Organization. "In the past two weeks, we have generated more than 64,000 page views and more than 25,000 unique visitors, allowing us to provide information about infrastructure issues and solutions to a very large and targeted audience."
Users can access CIO Briefcase from promotional HP ads or text links on participating Web sites, search engines and directory listings, or by visiting http://www.ciobriefcase.com.
IDG.net (www.idg.net), IDG's Technology Search Engine, covers the world's largest network of technology specific Web sites – comprising more than 330 IDG sites in 85 countries worldwide, including Computerworld/InfoWorld, Network World, CIO and PC World. IDG.net serves the needs of global technology decision-makers by providing access to localized content as well as comprehensive search capabilities, product information and up-to-the-minute technology news and analysis. IDG.net also offers 24 e-newsletters as well as access to theme-and profile-driven networks featuring research, product reviews and news articles on industry topics such as security, Web development and e-business.
IDG.net is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and is the leading producer of 168 computer-related events worldwide. IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
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