IDG.net Partners With Newmediary to Launch Comprehensive White Paper Library

BOSTON, MA – APRIL 8, 2002 – International Data Group (IDG), the world's leading technology media company, today announced that IDG.net (www.idg.net), the world's largest network of technology-specific sites, has partnered with Newmediary, Inc. (www.newmediary.com), the leading provider of online Solution Centers, to launch one of the industry's most comprehensive Internet-based White Paper libraries. This easy-to-use, searchable database provides IT professionals with access to vast, industry-leading technical resources critical to the decision making process.

 

With this partnership, visitors to IDG.net and other IDG sites including CIO, Computerworld, Darwinmag.com, InfoWorld, JavaWorld, LinuxWorld and Network World's Nwfusion.com will now have access to more than 27,000 technical documents from leading industry vendors and analyst firms as well as nearly 100 vendor-sponsored White Papers direct from IDG. White Papers on topics such as Web services, Internet infrastructure, outsourcing, IP telephony and network security are currently featured in the IDG White Paper Library.

"This partnership helps provide the tools technology professionals need to support business- critical IT investments, and create new efficiencies within their organizations by simplifying the research process," said Jeff Julian, president and publisher of IDG.net. "Newmediary has established itself as a valuable business partner who understands the challenges of this market, and the importance we place on providing valuable professional resources to our audience."

The Newmediary technology platform – comprised of an online directory of e-business service providers and White Paper writing and distribution services – plays an important role in hosting, archiving and maintaining the IDG White Paper Library. This database will also spotlight award-winning custom published papers from participating IDG business units, as well as content from Newmediary's ITPapers.com, the leading distributor of White Papers online with more than 29,000 White Paper links from more than 4,000 organizations.

"IDG.net is recognized as a hub for trusted IT news and information online," said John Federman, president and CEO of Newmediary, Inc. "The IDG White Paper Library will further enhance the value of IDG.net and other individual IDG sites by serving as a reliable resource that helps connect technology buyers with relevant solutions from industry-leading vendors around the world."

The IDG White Paper Library will also help generate highly qualified leads for participating technology vendors. IDG and Newmediary will work with vendors to customize marketing programs around the launch of new White Papers to drive visibility and reach among key purchase influencers. Additionally, Newmediary will help support an opt-in e-mail newsletter and marketing program that will be driven by the registration process to access some featured White Papers.

About Newmediary, Inc.

Newmediary delivers qualified business leads to over 30,000 companies through "Solution Centers" that are available at the Web sites of more than 40 leading publishers, including Forbes, CNET, The Economist, CIO, and BusinessWeek. Newmediary's Solution Centers provide directory, RFP, and white paper services that enable companies to promote their offerings and generate quality leads from active buyers.

Based in Newton, MA, Newmediary was founded in April 1999. The company is privately held and backed by leading venture capital firms including GE Equity, Advanced Technology Ventures, Commonwealth Capital, and Still River Fund. Newmediary's management team hails from leading publishing and technology organizations including Ziff-Davis Media, The New York Times Company, Digital, and IDC.

About IDG.net

IDG.net (www.idg.net), IDG's Technology Search Engine, covers the world's largest network of technology specific web sites – comprised of more than 330 IDG sites in 85 countries worldwide, including Computerworld/Infoworld, Network World, CIO and PC World. IDG.net serves the needs of global technology decision-makers by providing access to localized content as well as comprehensive search capabilities, product information, and up-to-the-minute technology news and analysis. IDG.net also offers 24 e-newsletters as well as access to theme-and profile-driven networks featuring research, product reviews and news articles on industry topics such as security, web development and e-business.

IDG.net is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and is the leading producer of 168 computer-related events worldwide. IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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