IDG.Net President Laurie Morgan Named ‘Woman To Watch’ By Advertising Age
BOSTON, MA — February 10, 1999 — International Data Group (IDG) today announced that IDG.net President Laurie Morgan has been selected by Advertising Age, a leading marketing and advertising publication, as a "Woman to Watch" in 1999. The honor recognizes twenty-one women whose unique marketing programs have significantly contributed to the success of their companies.
As a division president of the world’s leading IT media and information company, Morgan has developed and now manages the IDG.net Global Web Advertising Network, a pioneering online service that provides a central means for advertisers to effectively market their products worldwide across the 240+ sites of the IDG Online Network. In addition to simplifying the media buying process, the Network offers consistent, detailed reporting and flexible ad rotation based on a variety of demographic and geographic specifications. No other media company offers advertisers this ease of Web access to global audiences. Under Morgan’s direction, this program has experienced 700 percent growth and plays a crucial role in the tremendous success of IDG's global information network. With more innovative programs planned for 1999, Laurie will further expand IDG.net's global reach and provide advertisers with the most powerful and targeted online medium to successfully reach their target audiences.
The IDG.net Web site at http://www.idg.net also reflects an innovative approach to audience development. Unlike so-called "supersites," IDG.net aims to connect users with targeted content that solves their computing problems — in the process, delivering well-qualified users to one of IDG.net's 240+ member sites, further enhancing them as advertising vehicles. Through micropublications, channels, and personalization — all focused on the needs of busy professionals — IDG.net develops the most attractive audiences of IT professionals on the Web.
IDG.net is the IDG Online Network, the world's largest network of technology specific Web sites. Accessible to readers via the Web site http://www.idg.net, IDG.net comprises more than 240 IDG Web sites in 55 countries worldwide, including the Computerworld, InfoWorld, Network World and PC World product families. IDG.net serves the needs of technology decision-makers across the globe by providing local content, personalization, search, product information and up-to-the-hour technology news and analysis.
IDG.net is powered by the world's only global IT news organization which has 2,000 journalists in 75 countries reporting from every continent in the world. Through its Global Web Advertising Network, IDG.net provides technology advertisers an easy process for executing campaigns across any combination of IDG Web sites, in multiple regions of the world, providing the broadest reach to the most influential technology buyers on the Web today. IDG's 240 online communities offer the highest degree of targeting, because they attract loyal, engaged IT buyers with well-defined information needs.
Headquartered in Boston, International Data Group (IDG) informs more people world wide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. Company information is available at http://www.idg.com.
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