IDG.net Signs Deal With Exactis, Increasing Efficiency For e-mail Newsletter Delivery
DENVER, CO — JUNE 19, 2000 — Exactis.com Inc. (Nasdaq:XACT), a leading provider of permission-based precision e-mail marketing and communications outsourcing solutions, today announced an agreement with International Data Group (IDG), to increase the reach and efficiency of IDG’s targeted e-mail newsletter offerings. IDG will be leveraging the bandwidth, scalability, quality assurance and international capabilities of Exactis.com’s InformMessagingSM solution to initially reach more than two million e-mail newsletter subscribers.
At the outset, IDG.net and GamePro.com will be working with Exactis.com to send daily and weekly e-mail newsletters to their targeted subscriber bases. Total monthly newsletter volume will exceed 30 million e-mails per month in both text and HTML. With demonstrated technical expertise Exactis.com will work closely with IDG enhancing delivery of e-mail newsletters, increasing the visibility of its offerings in the technology industry and growing its customer base.
"With our increasing volume of targeted e-mail newsletter deliveries, combined with customer service needs and expanding delivery options, IDG sought a vendor that could scale to our growing subscriber base, and provide an infrastructure that will give us a significant level of support," said Jeff Julian, senior vice president of internet development and publisher, IDG.net "Partnering with Exactis.com has already proven to be a valuable decision, not only for our customers, but for the growth of our business. We look forward to using their advanced technological resources and strict adherence to privacy standards as we expand our services in the U.S. and internationally."
"The power behind Exactis.com’s precision e-mail outsourcing solutions is our state-of-the-art technology and our expert technical staff," said Tom Detmer, president and CEO of Exactis.com. "World class companies such as IDG know they can depend on us to get the e-mail to subscribers when they want to receive it."
IDG.net is the IDG Online Network, the world's largest network of technology specific Web sites. IDG.net (www.idg.net) comprises more than 270 IDG Web sites in 70 countries worldwide, including the Computerworld/InfoWorld, Network World and PC World product families. IDG.net is powered by the world's only global IT news organization, which has 2,000 journalists in 80 countries reporting up-to-the-hour technology news and analysis from every continent in the world. Through its Global Web Advertising Network, IDG.net provides technology advertisers an easy process for executing campaigns across any combination of IDG Web sites, in multiple regions of the world. IDG's 270 online communities offer the highest degree of targeting because they attract loyal, engaged IT buyers with well-defined information needs.
IDG.net is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com
Exactis.com’s clients, primarily in the media, financial services and e-commerce industries, use Exactis.com precision e-mail solutions to communicate news and information, deliver account communications and confirmations, and target and manage large-scale one-to-one e-mail marketing campaigns. Exactis.com is the only e-mail marketing service bureau offering solutions that feature both precise targeting and scalability. Clients include Sony Music Entertainment Inc., MSNBC Interactive News, First Union Corp., USATODAY.com, Tribune Media Services and World Wrestling Federation Entertainment. Founded as Mercury Mail in 1995 and then known as InfoBeat, Exactis.com has headquarters in Denver and a European office in London.
# # #