IDG New Zealand’s Unlimited Magazine Wins More Than 15 Editorial And Design Awards In 18 Months

BOSTON – SEPTEMBER 20, 2000 – International Data Group (IDG), the world’s leading provider of IT media and information services, today announced that IDG New Zealand’s monthly publication, Unlimited, has been recognized by its peers in the publishing community with more than 15 awards since its inception 18 months ago. These honors include prestigious Qantas Media, Westpac Trust Business and Financial Journalism, and New Zealand Magazine Awards for editorial, design and overall publishing excellence.

 

"We are thrilled with the success Unlimited has achieved in the 18 months since its launch-surpassing expectations in terms of ad page growth and audience share while continuing to set the standard in marketing and design initiatives," said Martin Taylor, managing director, IDG New Zealand. "With its unique approach to bridging business, technology and culture issues, Unlimited has developed a loyal advertiser and reader base, capturing, on average, 36 percent more market share than other top business titles in New Zealand each month."

Unlimited appeals to financial and IT executives and effectively straddles business and culture issues. Assisting readers in planning their businesses as well as their lives outside of work, the publication attracts a variety of lifestyle advertisers that have not traditionally embraced the local business monthly market. Current advertisers include Maurice LaCroix, Porsche, Audi, Hugo Boss, Chanel, airline alliance One World, and the makers of Disprin, a popular pain reliever.

IDG New Zealand is one of the largest publishers in the country with leading technology and business titles including Computerworld, Reseller News, Unlimited, CIO, PC World, PC Buyer and The Computer Industry Directory. Additionally, IDG’s online network, IDG.net, is one of the most trafficked websites in New Zealand. IDG New Zealand also organizes the PC World awards; “The Grok,” a popular networking party for the Internet industry in New Zealand; and the Computerworld Excellence Awards, an annual celebration of excellence in the use of IT.

IDG New Zealand also produces an impressive collection of industry-leading technology events. IDG’s Computerworld Expo is the longest running and most successful computer exposition in New Zealand – making it virtually impossible for competitive computer expos to succeed in this market. LinuxWorld Conference and Expo will premier in New Zealand by the end of the year and IDG will roll out its popular CIO conference series in October 2000.

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, CIO, and For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and IDG's research arm IDC, provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.