IDG Partners with Deniz Publishing to Launch Computerworld and PC World in Turkey
BOSTON, MA – NOVEMBER 14, 2002 – International Data Group (IDG), the world's leading technology media company, and its Turkish publishing partner, Deniz Publishing, today announced the launches of Computerworld and PC World in Turkey. Targeting Turkey's senior-level IT professionals, Computerworld and PC World will meet the information needs of this market by providing technology news, in-depth analysis of new products, how-to articles, and special reports on new technological developments.
"Our partnership with IDG enables us to leverage its trusted resources to serve the needs of the increasing population of IT professionals in Turkey," said Sakir Batumlu, CEO of Deniz Publishing. "Our goals for the Turkish titles are to rejuvenate and empower the IT market in Turkey and make both Computerworld and PC World the number one publications in their respective niches by January."
Published weekly, Computerworld Turkey has a controlled circulation of 5,000 and an average of 11 ad pages out of a 48-page folio. Providing technology news and vital business solutions through high-profile interviews with regional technology visionaries, product reviews, and comprehensive coverage of the trends shaping the Turkish IT landscape, Computerworld Turkey will be led by Editor in Chief Doruktun Turker. In addition to the publication, Computerworld plans to introduce white papers and produce special events.
Led by Editor in Chief Mural Güzel, PC World Turkey has a monthly newsstand circulation of 25,000 and provides product rankings, technology news, how-to articles, feature articles, and special reports on what products to buy. With a 30 percent ad market share, PC World Turkey is well positioned in this emerging market. Competitors include Byte Magazine, with five percent ad market share, PC Net, and recently closed PC Magazine. The launch issue has 62 ad pages out of a 121-page folio.
Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
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