IDG Partners With Zinio Systems To Deliver Digital Publications
BOSTON, MA – JUNE 10, 2002 – International Data Group (IDG), the world's leading technology media company, announced today it has partnered with Zinio Systems, Inc. to offer digital delivery of its publications to readers worldwide. With this new technology, IDG publications can offer readers the most up-to-date technology information anytime and anywhere in the world. The electronic publications are completely reproduced in digital form providing a compelling, interactive format delivered via the Internet. Network World and InfoWorld are currently offering this technology to their readers and PC World and Gamepro are beta testing the technology and are eager to implement it for readers in the upcoming months. Other IDG publications also have plans to introduce the technology in the near future.
"IDG's partnership with Zinio Systems offers tremendous opportunities for our readers by providing them an interactive learning experience, innovative new distribution platform, while delivering the same quality content they rely upon," said Jeff DeBalko, president of IDG's global technology services group.
The Zinio ReaderTM is free, and magazine issues are automatically delivered directly to the reader's computer via Zinio's Digital Magazine Delivery Manager. The digital format has the same look and feel as the magazine's print version, with the same font, content, graphics, and advertisements. For readers, the user-friendly interface promotes interaction by allowing readers the unique opportunity to zoom, search, hyperlink, highlight and make electronic notations in the magazine.
"IDG is leading the latest trend in publishing to extend magazines into a digital experience that advertisers and readers find pleasurable, interactive, more informative, easier to search, easier to reference, easier to archive and easier to transport," said Mike Edelhart, chief executive officer of Zinio Systems.
The Benefits for Readers
IDG's publications conducted multi-issue beta tests with selected groups of readers to understand the readers' needs and responses to the Zinio Systems technology. Findings from the research include: more than 80 percent find the reading experience as good, very good, or excellent; more than 90 percent of the readers are interested in receiving the digital version alone or combined with the print version of the publications; and more than 80 percent found the download time less than or equal to their expectations.
With Zinio, subscribers can access the issues as they hit the newsstand allowing readers to receive timely delivery of their favorite IDG publications any time, anywhere in the world. In addition, the digital format allows for keyword searches for a particular topic of interest, and paperless archives so that readers do not have to store back issues of their publications.
The Benefits for Advertisers
Today, marketers are always searching for innovative ways to reach customers and prospects. Zinio gives advertisers direct communication with potential customers by allowing a direct web link to advertisers' websites, creating an interactive experience between advertisers and their target audiences. Digital formats also make it easier to track sales leads electronically.
About Zinio Systems Inc.
Zinio Systems (www.zinio.com) delivers magazines in a new, powerful digital form with the same layout, text, and advertisements as the print versions, improving accessibility and reach, convenience and reading experience. Consisting of production services that convert print magazines into digital form, a dedicated reading software application, and a comprehensive electronic delivery system, Zinio allows magazine readers to enjoy portability, easy navigation and interactivity in a digital version available on desktop and laptop computers.
With offices in the San Francisco area and New York City, Zinio is privately held. Investors include New Enterprise Associates (NEA), IDEO Ventures and Odyssey Capital.
About International Data Group
Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.