IDG Presents “Buying IT in 2003”: Webcast Empowers IT Marketers with Strategic Tools to Capitalize on Predicted 2003 Technology Spending Increases

WHAT: IDG presents "Buying IT in 2003," the second installment in a free webcast series developed specifically to address and solve critical challenges faced by IT marketing professionals. Featuring a panel of seasoned professionals from IDC, National Retail Federation, and Strategic Oxygen, "Buying IT in 2003" examines the factors that will drive increased IT spending and provides practical strategies that technology marketers can implement to effectively reach IT buyers, and drive sales.

WHY: In this webcast, marketing professionals will:

Learn about the future of the IT market within the context of historical IT market fluctuations

Understand the drivers propelling technology spending growth in 2003

Gain valuable insights on how marketers can most efficiently and effectively target IT buyers

Receive a free white paper, "Back to Basics: Successful Technology Marketing in an Uncertain Economy"

WHEN: This webcast will go live Today,Wednesday, August 21st, and will be available on demand at anytime at: http://www.itworld.com/itwebcast/IT_Market2

SPEAKERS: John Gantz: Chief Research Officer, IDC – John has tracked the ebb and flow of the technology market for nearly 30 years. He offers his opinions about the current state of the market and examines the drivers that will propel us into the next growth cycle.

Cathy Hotka: Vice President of Information Technology, National Retail Federation – As head of the nation's CIO advocacy group, Cathy has the inside track on what CIOs are thinking. She offers her thoughts on where retail CIOs are headed in 2003, where they'll be spending their budgets and what issues are top of mind with this influential group.

Michael Gale: Principal, Strategic Oxygen – Michael has more than sixteen years of experience in high tech marketing. He has recently completed research that tracks where IT buyers go for information during the awareness, consideration and purchasing stages of the technology purchase process. Michael shares his thoughts on how IT marketers can capture both share of voice and share of wallet through tightly integrated marketing programs.