IDG Reaches More IT Purchase Influencers Than Any Other Technology Media Company

BOSTON, MA – OCTOBER 8, 2002 – According to recently released Millward Brown IntelliQuest CIMS data, International Data Group (IDG), the world's leading technology media company, has the greatest reach among information technology influencers. The 2002 Computer Industry Media Study (CIMS) v.9.0 results show that IDG publications reach more than 7.5 million readers1 within the total business technology purchase influencer universe surveyed, far more than Ziff Davis (4.5 million) and CMP (2.6 million). Of the publications tracked, IDG reaches 45 percent of the corporate IT2 professionals, more than any other technology media company. IDG publications included in this study are CIO, Computerworld, InfoWorld, Macworld, Network World and PC World.

 

Furthermore, among these important corporate IT professionals, CIMS v.9.0 data also identify IDG enterprise publications, CIO, Computerworld, InfoWorld and Network World, as the top four ranking enterprise IT publications having readers with the highest average dollar amount of personal buying involvement. In terms of specific technology categories tracked for projected spending for the next 12 months among corporate IT professionals, IDG publications' readers have some of the highest buying power in technology product categories such as computer systems, desktop PCs/workstations, notebook PCs, software applications, telecommunications products, and services and support.

The independent study indicates that not only do IDG publications collectively reach the largest number of influencers, but they also reach the most influential technology buyers in U.S. business, with a combined reach of 29.6 percent of the 3.2 million professionals who will be involved in purchasing more than $500,000 worth of technology products and services over the next 12 months. CMP and Ziff Davis each reach less than 20 percent of this audience.

According to CIMS v.9.0, within the corporate IT professionals category, IDG effectively reaches 54.4 percent of the most senior level decision makers (CIO/VP), 60.9 percent more than Ziff Davis and 48.6 percent more than CMP.

CIMS is the largest study of its kind to assess technology purchase involvement and plans, as well as the media usage of more than 47 million individuals who are involved in the purchase of technology products and services within U.S. businesses. CIMS is conducted annually by Millward Brown IntelliQuest.

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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1) Total business influencer universe, one insertion run in each of the six IDG publications

2) Corporate IT includes corporate MIS/IS/IT or networking job functions, code: (64*70-2)