IDG Reaches More Than One Million Powerful IT Buyers With New e-Mail Database

BOSTON, MA – FEBRUARY 20, 2002 – International Data Group (IDG), the world's leading technology media company, announced today that IDG List Services has launched a new permission-based e-mail database reaching more than one million IT buyers from the U.S. market. E-mail marketing, fueled by advantages such as quick lead generation, high selectivity, media reinforcement, cost effectiveness, higher response rates, lower costs, increased customer dialogue, and improved trackability, is the fastest growing communication channel for technology companies.

 

"Combining e-mail with direct mail and print and online advertising campaigns, is the most powerful form of integrated marketing," said Deb Goldstein, president of IDG List Services. "IDG is the only technology media company that offers a comprehensive reach across the full spectrum of marketing platforms."

Available for the first time in one unduplicated database is the collective power of all IDG products in the U.S. market built from the subscribers to its U.S. publications, e-newsletters and attendees from IDG's tradeshows and conferences.

IDG's e-mail database leverages the extensiveness of the one million IT buyers by offering customers the ability to segment the list by different qualifications such as company size, job functions, and operating system. Within those segments or separately, customers are also able to target specific user communities such as IT/IS Managers, Linux professionals, or Network users.

Derived from subscribers and attendees from publications and events such as CIO, Computerworld, InfoWorld, Network World, PC World, LinuxWorld Conference & Expo, and Macworld Conference & Expo, IDG's new e-mail database provides addresses for IT buyers who have given permission to receive third party e-mail transmissions.

For more information on the IDG E-mail Database, please call 888-IDG-LIST, ext. 808, or e-mail ccahill@idglist.com or kbird@idglist.com.

For information on renting the IDG E-mail Database, please send a request in writing to:

IDG Communications List Services

492 Old Connecticut Path, 4th floor

P.O. Box 9151

Framingham, MA 01701

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company. With annual revenues of $3.01 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld /InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), a gateway to IDG's 330 websites powered by more than 2,000 journalists reporting from every continent in the world. IDG also produces 168 technology-related events including IDG World Expo's Macworld Conference & Expo and the new BioITWorld Conference & Expo. Research company IDC provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

 

###