IDG Remains Leading European Technology Publisher
BOSTON, MA – AUGUST 3, 2000 – International Data Group (IDG), the world's leading provider of IT media and information services, today announced revenue gains in Europe, the Middle East, and Africa (EMEA), resulting in a 32 percent share of tech ad pages in the region for the quarter ended March 31, 2000. IDG's share of ad pages is more than double that of the nearest competitor, VNU, which has a 15 percent share, according to recently released data from AC Neilsen MMS.
"As Europe races to restructure its economy for the Internet, technology is playing a critical role in the region's increased competitiveness," said Kelly Conlin, IDG president and CEO. "IDG's 25-year history of delivering technology information to the region's most influential buyers gives technology suppliers the most effective marketing channel for their messages in print, online and events platforms."
Europe's Top Advertisers Choose IDG
Representing 28 percent of all IT advertising expenditures in Europe, the top 50 advertisers in the region, including Microsoft, HP and IBM rely on IDG more than any other media company. IDG publications account for 30 percent of all ad pages placed by the 50 largest advertisers, again, nearly twice that of the next largest publisher.
Product Lines Exceed Expectations
IDG's Network World product line, which accounts for 34 percent of all networking publication advertising in Europe, experienced ad page growth of 20 percent compared to the first quarter of 1999. In particular, Sweden's Natverk & Kommnikation experienced a 37 percent increase in ad pages over the same quarter last year.
IDG's Macintosh-related titles experienced remarkable growth during the period — an increase of 33 percent over the same period last year, accounting for 40 percent of all Macintosh-related ad pages in the region. Germany's Macwelt expanded ad pages by 82 percent compared to first quarter 1999, and Macworld UK showed a 23 percent increase in ad pages for the period.
IDG's Channel publications account for 44 percent of all European channel advertising. These publications, including Computer Partner Germany, Computer Partner Spain and Distributique France collectively expanded 15 percent during the quarter.
About International Data Group
Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, CIO and For Dummies(R) global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168
computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.