IDG Romania reaches out to legal, medical audiences with targeted events

Bucharest, Romania – April 14, 2010 – IDG Romania is planning a new series of events that target the legal and medical communities, having signed on to collaborate with one of Romania’s largest law firms earlier this year.

One initiative is an event series, produced by IDG Romania, in which IT companies will make presentations to lawyers regarding customized solutions and applications for the legal profession. Another is an event series targeted to the IT community in which law firms will present updates on pending legislation and advice on topics such as anti-spam legislation, electronic signature, privacy and copyright concerns on the Internet, storage and personal data. The first event for an IT audience will be held later this month. A total of four law-related events — two of each kind — will be held this year: two in Bucharest and two in other large cities.

“The main reason we are planning these new kinds of events is to convey a more practical message to the IT market; it’s not all about using endless Powerpoint presentations to promote new technologies,” said IDG Romania General Manager Mihaela Gorodcov. “The cost of participating in these new events is not that large, and we hope to attract smaller IT companies and help them grow by giving them an opportunity to showcase their products. We hope to have a win-win situation with them.”

IDG Romania publicized the concept for the event series with an insert about the intersection of law and IT in Computerworld Romania during its Romanian Computer Show in November, the country’s largest IT event. Gorodcov said it was well-received by the legal community, giving her the incentive to move ahead with plans for the niche events and future law-related supplements that will be distributed at those events.

The IDG Romania team is also considering broadcasting excerpts live and/or posting video highlights of events on its Web site.

IDG Romania aims to organize similar events and inserts for doctors and dentists, one event for each audience, later in the year. The company already produces an annual eHealth event, but the new event will not be as large and will target small medical practices and small private clinics. Going forward, Gorodcov hopes to eventually create Web sites for these communities and expand online services to them.