IDG Secures Nearly 40 Percent Share Of Global Technology Ad Pages

BOSTON, MA – JUNE 6, 2002 – International Data Group (IDG), the world's leading technology media company, today announced it has increased its global market share of technology advertising pages to 38 percent – attracting more technology advertisers than any other technology publisher in the world. In comparison, Ziff Davis publications represent 7 percent, CMP 10 percent, and VNU 12 percent. By expanding into new vertical markets like Bio-IT and Information Security and continuing to provide the industry's most comprehensive information resources on high growth markets like storage, wireless and web services, IDG continues to widen the lead as the most influential company in the technology media industry.

 

"These results reflect IDG's continued leadership in providing the most targeted and highest quality information to technology buyers worldwide," said Kelly Conlin, president and CEO of IDG. "From China to Canada, the U.S. to Europe, IDG's more than 600 publications and web sites, 168 events and market leading research capabilities allow technology marketers to rely on IDG more than any other technology media company to help them reach their most important customers and prospects."

Despite an overall drop in U.S. technology advertising pages among the core technology publications, IDG's share of ad pages has grown to 30 percent, according to data provided by IMS/Auditor. In the U.S., IDG publications have 22 percent more advertisers than the next largest publisher during the first quarter of this year. According to AC Nielsen data, in EMEA, IDG's share of the market is 34 percent, compared to VNU at 18 percent, CMP Media at 6 percent, and Ziff Davis at 4 percent. In APAC, IDG publications account for 53 percent of the ad pages, while Ziff Davis titles garner 7 percent, and CMP has 12 percent. In Latin America, IDG has 50 percent of the ad pages, while Ziff Davis has 17 percent, and CMP has 24 percent.

New Products Drive Global Growth

In the majority of the countries in which IDG publishes, it holds the leading market position with its core product lines – Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO – and continues to launch new publications and enter new markets. The company's newest global initiative, Bio-IT World, has expanded to include more than a half dozen products across publishing, research, and events worldwide. With Bio-IT World publications already established in the United States, Australia and Sweden, IDG plans to launch additional titles in Europe and Asia over the next several months. Based on the success of the BioITWorld Conference & Expo held in Boston in March 2002, IDG also extends its reach into Asia with BioITWorld events planned in Hong Kong and Singapore this year. The second U.S. show is planned for November 12-14 in San Diego. IDG's pace of new launches continues unabated, with many new products in the pipeline. IDG's next U.S. publication launch will be the September debut of CSO magazine, which will provide news and information for the emerging and influential community of Chief Security Officers (CSOs).

About International Data Group (IDG)

Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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