IDG Sweden Launches “Mobile World”

BOSTON – SEPTEMBER 21, 2000 – International Data Group (IDG), the world’s leading provider of IT media and information services, today launched new Swedish publication, Mobile World. Mobile World is IDG’s first publication to focus solely on wireless communications, technology and devices. Targeted at Swedish consumers, the publication covers a broad range of topics, from mobile phones and handheld computers, to MP3 players and wristwatches with built-in televisions. Mobile World’s companion website is http://www.mobileworld.idg.se.

Published ten times a year with a target circulation of 300,000, Mobile World is designed to meet the growing demand for product and purchase information of mobile devices and related services. Led by editor-in-chief Peter Stedt, Mobile World is the only magazine in Sweden that provides comprehensive coverage about mobile devices for both new consumers of these products as well as experienced users. According to IDC, the Swedish mobile market added 789,000 new subscribers in 1999, achieving a growth rate of around 24 percent.

"With the unprecedented growth predicted for the Swedish mobile industry-estimated to be $3.8 billion by 2004- it is clear that this region remains one of the most advanced in Europe," said Bengt Marnfeldt, general manager, IDG Sweden. "With the launch of Mobile World, IDG Sweden has solidified its leadership position among the mobile community by providing the tools and information they need to continue along the path of rapid adoption and use of advanced technologies."

Earlier this year, IDG Sweden launched four websites and two publications, bringing the total number of print properties to 21.

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more than 100 million people worldwide about information technology, more than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/ InfoWorld, Macworld, Network World, PC World, CIO, Channel World and For Dummies global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 43 countries worldwide. Company information is available at http://www.idg.com.