IDG TechNetwork Chooses Collective Media’s AMP(R) Ad Network Management and Audience Targeting Platform
NEW YORK – February 12, 2009 – Leading technology online advertising network IDG TechNetwork has chosen Collective Media's AMP to manage and monetize display ads across its diverse network of technology sites. Through AMP, IDG TechNetwork now has access to a sophisticated tool to maximize high-impact branding, product launch and lead generation programs for its tech enterprise, enthusiast, and gamer/entertainment audiences. AMP will also provide IDG TechNetwork with opportunities for extended, targeted reach to the high quality consumers its advertisers hope to engage.
A proprietary ad network management and targeting platform, AMP allows advertisers, publishers and agencies to better target audiences, manage existing ad networks and create their own branded vertical networks. By evaluating ad effectiveness metrics on content and audience yield, IDG TechNetwork will be able to provide technology-focused marketers the insight and tools needed to optimize client campaigns and improve their ROI.
AMP also offers users a complete view on ad performance based on a variety of factors, including behavioral, contextual, demographic and geographic targeting criteria. For behavioral targeting and retargeting capabilities AMP leverages Personifi(TM), a proprietary system for semantic content classification and audience targeting also owned by Collective Media.
"After exploring our options, we found that the Collective Media AMP platform offered us the most powerful, well-rounded solution for our needs with valuable features such as reach extension, contextual scanning and an ability to go deep into data-mining and reporting," said Peter Longo, CEO of IDG Syndication and Networks. "We also have confidence in the future development and support for AMP. Given the technical sophistication of our customer base, we have to be 100-percent comfortable that we are working with the best technology available and that it will continue to evolve with our needs."
"We are excited to have IDG using our AMP platform," explained Frost Prioleau, GM, Technology Solutions of Collective Media. "The reputation of the IDG brand is unsurpassed, and employing our proven platform to expand its targeting and advertising options can only deepen the value of the IDG TechNetwork for its existing and potential clients."
About Collective Media
Collective Media's media and technology solutions serve online publishers, agencies and advertisers. Collective's product suite includes the Collective Network(TM), the largest premium display advertising network, the Directive Network(TM), the only transparent performance advertising network, AMP, its proprietary ad network management platform and Personifi(TM), the leading semantic content classification and audience targeting solution. Founded in 2005, Collective Media is a member of the Network Advertising Initiative (NAI) and is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective Media at www.collective.com.
About IDG TechNetwork
IDG TechNetwork (www.idgtechnetwork.com) is the premier online advertising network designed for technology marketers and agencies who create high-impact branding, product launch and lead generation programs. By providing advertisers and sponsors with the largest and most influential audience of enterprise, consumer, small-medium businesses, and gaming technology buyers, the IDG TechNetwork enables marketers to address specific technology markets with targeted communication to accelerate program success and improve ROI.
IDG TechNetwork is part of IDG (www.idg.com), the world's largest technology media, event, and research company.