IDG TechNetwork Debuts Media Network for Marketers to Reach Audiences of Independent Technology Publishers
FRAMINGHAM, MA – March 5, 2008 – Independent publishers looking to grow revenues and increase traffic but with limited resources now have an established business partner: IDG, the world’s largest technology media company. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers will receive a share of the revenue and gain valuable member benefits to help them grow their businesses.
“Being a member of the IDG TechNetwork (www.idgtechnetwork.com) helps me increase my revenues while allowing me to focus on our news coverage of the data center industry,” said Rich Miller, editor in chief, Data Center Knowledge (www.datacenterknowledge.com). The IDG TechNetwork will represent high-quality independent technology sites, bloggers, and user groups to advertisers seeking maximum impact across a variety of technology categories. In addition, The IDG TechNetwork publishers’ content will be distributed to contextually relevant IDG media and partner sites.
“The Web allows a lot of talented writers to build a large following of important buying audiences. Yet, in many cases these independent publishers do not have enough resources to generate the true revenue potential of their brands,” said Kevin Normandeau, VP, Sales and Business Development, IDG TechNetwork based in Framingham, MA. “IDG has the publishing resources, market knowledge and credibility with advertisers to help these publishers grow their revenues and build their businesses.”
The IDG TechNetwork will complement IDG media brands giving marketers access to an even greater universe of technology buyers. “The IDG TechNetwork provides us with a strong platform of highly targeted sites to effectively support client initiatives. It has evolved to give us access to better reporting and the ability to run more creative solutions across their network of sites,” said Kathleen Ramirez, executive vice president and corporate media director of Fahlgren Advertising.
Other benefits for advertisers include:
Each site is reviewed and approval by IDG editors so advertisers are assured of quality advertising environment
Detailed information regarding the sites and audiences in each ad buy
Ability to develop custom marketing programs that go beyond banner placements
The IDG TechNetwork includes more than 100 enterprise and consumer sites organized around a variety of categories such as security, hardware, mobile, networking, storage, open source, small-medium businesses, storage, desktops/laptops, cool gadgets, and personal technology. Independent content creators now have access to the expertise and experience of IDG that will provide the following:
Increased revenues and access to major technology advertisers
Increased traffic from services such as content syndication and search engine optimization
Ability to focus on writing and building their loyal audiences instead of ad sales
Publishers interested in being considered for the IDG TechNetwork should sign up at www.idgtechnetwork.com.
About International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.