IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available to customers through its account-based marketing suite. The service is designed to enable sales teams to engage with target accounts earlier in the sales cycle and accelerate revenue opportunity.

Pipeline Activator users are given dashboards on target lists, which can provide a global view of the targets’ active IT projects and buying intent at the account level, as well as firmographic data, such as budgets and IT priorities.

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