IDG Widens Lead As Top U.S. Technology Publisher, Attracts More IT Marketers Than Any Other Publisher

BOSTON, MA – FEBRUARY 28, 2001 – Once again outpacing the market and its competitors in advertising revenue growth, International Data Group (IDG) strengthened its lead in 2000 as the top U.S. technology publisher. According to recently released ad growth figures from The Auditor/IMS, IDG finished 2000 with ad pages up 34.4 percent, nearly three times that of the market as a whole. IDG also recognized significant gains in its online, events and research businesses.

 

"The market has a renewed respect for information products that have deep and enduring relationships with buyer communities in print as well as online," said Kelly Conlin, IDG president and CEO. "The Auditor/IMS data underscores this fact and shows that technology marketers rely on IDG more than any other media company to help them reach their most important customers and prospects."

As the leading technology media company in the U.S., IDG continues to outpace its competition, as Ziff Davis’ ad pages fell 5.9 percent and CMP’s ad pages were remaining up less than one percent during 2000. Additionally, IDG’s share of technology market ad pages increased 3.8 percentage points to 23.3 percent in 2000, while CMP page share fell 2.8 percentage points to 21.6 percent, and Ziff Davis’ share fell 3.4 points to 17.6 percent. According to The Auditor/IMS, with more than 2,100 advertisers, IDG publications attract a greater number of technology marketers than any other technology media company.

Online Growth Goes Beyond the Banner

IDG’s online network – – websites focused on specific communities – – has also led to online revenue growth outpacing the market. While the growth of banner advertising among IDG's websites remained strong, with gains of 49 percent in the last quarter of 2000, the growth rate for "beyond the banner" opportunities, particularly e-newsletters, was even higher at 153 percent.

New Initiatives Propel Global Growth

Over the past year, IDG also recognized strong gains from innovation and investment in new publishing, online, research and events initiatives. IDG successfully launched more than 10 new publications in 2000 including CIO in Japan, Darwin in the U.S., Mobile World in Sweden, PC World in Nigeria,tecChannel in GermanyNew events included ASP World in the U.S., and Internet Commerce Expo (iCE) and LinuxWorld in Germany. On the research front, IDC introduced the Internet Executive research program and more than a dozen new conferences.

About International Data Group (IDG)

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $3.1 billion, IDG is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/InfoWorld, Macworld, Network World, PC World, CIO, and For Dummies® global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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