IDG World Expo and FuelDog Events Launch Syndicāte: The Premier Event for Content Syndication Trends

FRAMINGHAM, MA – December 21, 2004 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and solutions, today announced the launch of Syndicāte™, a B2B conference focused on emerging trends and technologies in content syndication. The theme of the inaugural conference will be “RSS: Risk, Reward and Revolution.” RSS (Really Simple Syndication) is the most popular technology tool currently pushing the content syndication evolution. Syndicāte will take place May 17-18, 2005 at New York City’s Marriott Marquis Times Square.

This executive-level conference targeting content owners and producers, new media executives, corporate marketers, advertisers and public relations professionals will provide awareness, clarity and education on the deal making and strategic business opportunities, benefits, and risks surrounding the emergence of online media syndication. The conference will also provide a networking environment for attendees to discuss and exchange ideas that will help shape standards for the emerging technology trends.

“Technologies like RSS are making it possible for people to pick and choose specific content when and the way they want it,” said Shelley Ballarino, event director for Syndicāte. “This, in the midst of the consumer-driven fragmentation of the television and music industries, strongly suggests that print and online media are moving rapidly towards a new era of how content is sold and made profitable. We have launched this new event to examine how the media will respond and reshape their business strategies in light of these phenomena.”

The conference program will introduce “case studies” to provide real-world ideas and solutions of how technology can be used for future business and revenue models. The program will define a forum for executives to learn what this emerging trend means to their current and future business and revenue models and how they need to adapt to stay competitive during this trend of media fragmentation.

“The single greatest challenge facing the media industry today is the increasing difficultly of providing ROI to advertisers and extending content to reach readers more profitably,” said Ted Doyle, senior partner, Fuel Dog Events. “As the premier event for content syndication trends, Syndicāte is the one and only place to discuss how new technologies and syndication practices are impacting the media industry as a whole.”

For more information about Syndicāte or to register for the event beginning early February 2005, please visit www.syndicateconference.com.

About Syndicāte

As the premier event for content syndication trends, Syndicāte (www.syndicateconference.com) is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Real Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Bio•IT World Conference + Expo™, Portable Power Conference & Expo™, Wireless Sensing Solutions™, WinSEC™, Context™, Syndicāte™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About FuelDog Events

FuelDog Events works with tradeshow industry partners and clients to develop new event concepts and solutions. FDE has worked with major business media companies across the industry, and has helped bring to market a range of innovative event concepts and technology solutions.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

###