IDG World Expo Launches ‘REVEAL Los Angeles … The Fashion & Design Event’

FRAMINGHAM, MA – March 14, 2008 – "REVEAL Los Angeles … The Fashion & Design Event," a dynamic new fashion event dedicated to Los Angeles' unique role and influence in the fashion world, will debut March 13 – 15, 2009, and will thereafter be held semi-annually to coincide with L.A. Fashion Market Weeks, IDG World Expo announced today. Mary Dolaher, IDG World Expo's Chief Executive Officer, will officially launch the event this evening at Sue Wong's exclusive viewing of The Cedars, aka The Norma Talmadge Estate, where Ms. Wong will unveil highlights from her Fall 2008 season.

"The REVEAL Los Angeles event is all about the Los Angeles fashion community, and will offer a unique focus specifically on L.A. fashion and designers," said Dolaher, Chief Executive Officer of IDG World Expo, a leading producer of world-class tradeshows and events around the globe. "From showcasing the tremendous talent of local designers, to bringing buyers from around the country and around the globe to see their work, it will be an efficient, dynamic, and enjoyable experience that balances the creative capital of L.A.'s designers and trend-setting style with practical business opportunities for key buyers."

The March, 2009, event will take place at the California Market Center, L.A. LIVE, and other venues in the downtown Los Angeles area, the center of the L.A. fashion industry. The event will include: a marketplace/expo for designer exhibition; a Fashion Showcase for designer runway presentations; and an exclusive evening event celebrating Los Angeles' fashion community. In addition, a scholarship element will provide opportunities for young upcoming and student designers. The inaugural event will be followed by an event in October, 2009, and REVEAL Los Angeles ( ) will then be held semi-annually to coincide with L.A. Fashion Market Weeks.

"We are delighted by the launch of IDG World Expo's new 'REVEAL Los Angeles…The Fashion & Design Event.' Its specific focus on Los Angeles and its most creative and latest in fashion design will create a significant new presence for our city on the international fashion calendar, and will greatly amplify the incredible work of the designers who make L.A. their showcase for the world's retailers," said Ilse Metchek, President, California Fashion Association. "Los Angeles is the major fashion production center for the U.S., and it is time that everyone involved truly understands our contribution to the global fashion industry. The IDG World Expo team is the perfect host for this exciting new Los Angeles fashion showcase, because of its many years of experience and success in producing major Los Angeles events, as well as its true commitment to involving the L.A. fashion community in its efforts."

"IDG World Expo's REVEAL Los Angeles event adds another dimension to LA's creative link to trends, culture, glamour and commerce," said Mark Liberman, President and CEO, LA INC., The Los Angeles Convention and Visitors Bureau. "LA is recognized as the epicenter for industries such as film, television, and music. It is events like REVEAL Los Angeles that will help shine the light on LA's contributions to the fashion industry."

"We are thrilled to be working with the California Fashion Association, LA INC., L.A. LIVE and many others in the Los Angeles fashion industry who have lent their support and given us their input on this new venture," Dolaher continued. "In addition, we are delighted and honored to launch the event in conjunction with the incredible Sue Wong at her viewing this evening. We look forward to being a part of the L.A. fashion community, and helping to showcase its amazing contributions to the fashion and design world, for many years to come."

About IDG World Expo

IDG World Expo ( ) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All(TM) (E For All(TM)), E3 Media & Business Summit, GreenXchange Xpo(TM), LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R) and Next Generation Data Center(TM) (NGDC(TM)). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.