IDG World Expo Launches Software As A Service (SaaScon)

FRAMINGHAM, MA – APRIL 26, 2006 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced the launch of SaaScon(TM), the Business to Business event for Software as a Service. The inaugural SaaScon conference theme will be "Setting The Agenda For An Industry in Transition," and is scheduled to take place September 25-26, 2006, at the San Francisco Marriott, San Francisco, CA.

Software as a Service (SaaS) is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. The traditional model of application delivery requires the customer to acquire licenses and assume responsibility for the infrastructure, installation and management of software. The SaaS model offers customers the delivery, use and support of software applications via the Internet, resulting in dramatically lower capital expenses. Currently, SaaS solutions are emerging to address nearly every business application need ranging from accounting and financial applications to supply chain and channel management solutions.

"IDG World Expo is in a unique position to be the first to recognize the importance and significance of what SaaS is and what its impact will be on the industry as a whole," said David Korse, CEO, IDG World Expo. "There's no other event like this that views the industry from the perspective of the business and IT professional. We're thrilled to be at the forefront of it."

SaaScon is designed for business and technical professionals seeking to learn about the latest offerings from providers and how they can incorporate SaaS offerings into their business environments. The conference will also offer real-world examples of SaaS implementations across a broad spectrum of industries.

Many industry analysts are in agreement that the SaaS "software as a service" model is the next evolution of software and that the market is growing considerably. Consider these trends:

— A recent IDC Research SaaS forecast revealed that worldwide spending on SaaS will reach $10.7 billion by 2009

— Gartner forecasts that large companies will fulfill 25% of their application demands with hosted software by 2010

— Forrester research predicts the market for traditional on-premise enterprise applications will grow just 4% through 2008, indicating a shift in investment to hosted software

The inaugural event will feature multiple conference tracks for the two days of the event. Some of the topics that will be covered include:

— Hosted Applications vs. On-Demand

— Cost Advantages of SaaS

— Understanding the licensing structure of SaaS

— SaaS technical infrastructure issues

— Integrating SaaS into an IT architecture

For more information about SaaScon, please visit

About SaaScon

SaaScon is the premier event for business and IT professional seeking to dramatically lower capital expenses, produce recurring revenue and streamline product delivery and support through the Software as a Service model. SaaS is a software delivery method that provides access to software and its functions remotely as a web-based service, removing the need for organizations to handle the installation, set-up and maintenance while significantly reducing costs. For information or to register for the event, visit the SaaScon Web site at For exhibiting or sponsorship opportunities, please contact Alan Miller at (508) 424-4855 or, or Giovanni Stein at 508-424-4864 or

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Wireless Sensing Solutions(TM), GridWorld(TM), Syndicate(TM), SaaScon(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at