IDG World Expo Report Finds a Ready Pipeline of Wireless Sensing Customers in Commercial Structure Market

FRAMINGHAM, MA – February 15, 2005 – According to a recent IDG World Expo research report, the wireless sensor hardware and software developers who are the first to develop, market and sell products that address specific needs in the commercial structure market will likely find a ready pipeline of customers. According to other sources, the wireless sensing technologies market is predicted to be worth greater than $5 billion US by 2010 and impact a broad number of markets including industrial, medical, homeland security and others.

"Wireless Sensing Solutions: Roadmap to Selling to the Commercial Structure Market" compiles research from personal, in-depth telephone interviews with a large sample and a broad range of commercial structure buyers. 25% of those interviewed were property managers; 23% were engineers; 13% were project managers; 13% were vice presidents; 6% were managing directors. The remaining percentage of interviews was conducted with architects, president/owners, associates, partners, portfolio managers and senior project development managers.

The results provide valuable insights into the commercial structure market including:

— The demographics of the commercial structure buyer

— What types of applications the commercial structure buyer needs

— How wireless sensor technology fits into today's building monitoring value chain

— The key factors that application developers need to address in order to achieve market penetration with their products

"This report offers one of the first cohesive insights into a single vertical market generally perceived to be a "first-adopter" industry – commercial real estate," said Elizabeth McMahon, event director, IDG World Expo. "The commercial structure market offers great opportunities for the budding wireless sensing industry."

IDG World Expo produces Wireless Sensing Solutions(TM) — an event for the emergent industry of wireless sensor networking. In addition to providing this research report on the commercial structure market, IDG World Expo will be making available additional resources for the industry to foster continued discussions, latest trends, educational content and research. The next Wireless Sensing Solutions conference is scheduled to take place September 27-28, 2005 in Chicago, IL. For more information on the event, visit http://www.wssconference.com.

For more information about IDG World Expo's "Wireless Sensing Solutions: Roadmap to Selling to the Commercial Structure Market" report, please contact Elizabeth McMahon at Elizabeth_mcmahon@idg.com.

About Wireless Sensing Solutions

The second annual Wireless Sensing Solutions conference is an event for the budding industry of wireless sensor networking. The event explores the promise of wireless sensor networking – based on sophisticated mesh networking techniques – while providing a unique forum for design engineers, product development managers, system and application developers and executive management to discuss evolving standards, interoperability, technologies and product strategy. For more information, visit www.wssconference.com .

About IDG World Expo

IDG World Expo (http://www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio–IT World Conference + Expo(TM), Wireless Sensing Solutions(TM), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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