IDG World Expo To Debut Power Tools Conferences At Macworld San Francisco 2002

FRAMINGHAM, MA – OCTOBER 16, 2001 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, announced today the new Macworld/Power Tools Conferences, to be featured at the upcoming Macworld Conference & Expo. Macworld is scheduled for January 7-11, 2002 at the Moscone Center in San Francisco.


The Macworld/Power Tools Conferences offer attendees the opportunity to spend two full days immersed in training on key Mac products and applications.

Industry experts, consultants, authors, product engineers and power users will teach the conference sessions, providing valuable education for attendees who want to take their skill set with the Mac industry's most popular productivity tools to a new level. Topics include:

" Professional PhotoShop: History of Photoshop; Digital Imaging Essentials; Layer Secrets; The Power of Vector Shapes & Styles; Real World Masking and Compositing; Professional Retouching Techniques; All About Type; Special Effects; Color Management; Taking It to the Web; and Actions & Droplets: Photoshop for Lazy People.

" FileMaker Pro: The Future of FileMaker; Relational Database Design; Intermediate Scripting and Calculations; Emerging Technologies; FileMaker and Web Technologies; Advanced Scripting and Calculations; The Power of Plug-ins; Effective FileMaker Development Process; Security; and FileMaker as a Business Tool.

" Final Cut Pro: The History of Final Cut Pro; Building the Ultimate Desktop Movie Studio; Editing Essentials; Basic Title Techniques – Art and Function; Transitions, Filters and Keyframing; Compositing and Motion Graphics; Audio Post Production; Editing Aesthetics and Storytelling; Tricks, Tips and Timesavers: PowerUser Session; Software Integration; Hollywood Special Effects; and Final Mastering and Output.

"IDG World Expo developed the Macworld/Power Tools Conferences in direct response to feedback from Macworld Conference & Expo attendees looking for in-depth training on specific applications," said Darrell Baker, vice president, event services, IDG World Expo. "We believe our attendees will find the educational content both valuable and focused."

The Macworld/Power Tools Conferences will take place January 7 – 8, 2002 at the Moscone Center in San Francisco. These will be followed by the Macworld/Pro and Macworld/Users Conference programs, offering attendees the opportunity to participate in five full days of valuable educational training at Macworld. Macworld will also offer twelve full-day workshops on January 8, 2002.

For the first time at Macworld, conference attendees can also mix and match conference packages for a more customized Macworld experience. Attendees will have the opportunity to attend sessions across conference programs, including both Macworld/Pro and Macworld/Users Conference program sessions. In addition, the new Platinum Pass offers unlimited access to Macworld/Power Tools Conferences, Macworld/Pro and Macworld/Users Conference programs. Attendees can also purchase a Macworld/Pro Day Pass to attend just one or two days of the Macworld/Pro Conference program.

To register for Macworld Conference & Expo, please visit

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo and BioITWorld Conference & Expo, as well as COMNET Conference & Expo and COMNET Wireless Conference & Expo – both of which feature Enterprise Application Summit and ESPWorld. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at