IDG World Expo’s Melinda Kendall to Speak at SISO’s Executive Conference

FRAMINGHAM, MA – JUNE 21, 2007 – Melinda Kendall, VP and General Manager of IDG World Expo, will speak at the upcoming SISO Executive Conference. Themed "Your Key to Success – Unlock the Treasure!" the conference will be held August 1-3, at the Sheraton New York in New York City. Ms. Kendall's session – "Conference Development – Is Your Conference Content Hitting the Mark?" will be held Friday, August 3, from 9:45-11:00AM.

Conferences have enjoyed increased prominence in recent years as a way to attract more attendees, add credibility to existing programs, and increase event revenue. This session will examine content development, CEUs, organizing and working with program advisory committees, conference location and timing, and expense control.

Kendall has run IDG World Expo's LinuxWorld(R) events for the past two years, and she launched the OpenSolutions Summit Conference and the Next Generation Data Center(TM) Conference and Expo (NGDC(TM)). She will be joined on the panel by Peter Gordon, Sr. VP of PPM Media, and Seth Kerker, Director of Global Events, Access Intelligence .

"Meaningful educational content is one of the primary reasons many people attend events," said Melinda Kendall. "This session will help to make sure conference content leverages existing resources to maximize impact and profitability."

The annual SISO Executive Conference, this year held August 1-3 in New York City, attracts senior level executives from companies and associations that produce trade shows, consumer shows, conferences, and other face to face events. The Executive Conference features more than 65 speakers (all of whom currently work in an executive level capacity in the industry,) 20+ targeted sessions, and excellent networking opportunities during great social events – all designed to increase the effectiveness of sales, marketing, and management programs.

SISO, the Society of Independent Show Organizers, is a member driven organization whose mission is to increase the profitability of companies that produce face to face events. Visit the web site at , or call (708)361-0900 for more information.

About IDG World Expo

IDG World Expo ( ) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All(TM) (E For All(TM)), E3 Media & Business Summit, GreenXchange(TM) Xpo, Macworld Conference & Expo(R), Next Generation Data Center(TM) (NGDC(TM)), LinuxWorld Conference & Expo(R), and. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.