IDG’s Accela Communications and e-tractions Create Strategic Alliance For Webcasting

SOUTHBOROUGH, MA – DECEMBER 18, 2002 – Accela Communications, a leading provider of webcast services for marketers, announced today an alliance with e-tractions, an award-winning provider of products and services for engaging Internet marketing campaigns. As a result of this partnership, e-tractions will include Accela Communications' AccelaCastTM platform in its product mix, further raising the level of sophistication of their integrated marketing programs. e-tractions will also gain access to Accela Communications' vast partner audiences to extend their creative approach to closed-loop marketing.

 

"Webcasts are a vital element in today's marketing mix because they can deliver complex product information in a highly engaging format. Combine that with the ability to generate leads and you have a very potent marketing tool," stated Bill Reinstein, President and CEO of Accela Communications. "We're very pleased to be selected by e-tractions as their web cast services provider."

Webcasts impact potential prospects significantly more than traditional media forms since they integrate a mix of short-attention span media to drive viewers to a program where, on average, they will spend 20 minutes or more viewing a carefully crafted marketing message. Prior to viewing a program, viewers will register and provide valuable information on their role, purchase plans, and installations. This is critical sales intelligence that enables sales to understand the needs of that customer and make their follow up more effective.

"At e-tractions we pride ourselves in having the most advanced and effective elements in our web marketing programs. Through this partnership with Accela Communications, we now have a webcasting solution that is unparalleled. The rich content found in webcasts offers some audiences better entertainment value and retention of information than static or two dimensional web media. The end product will be measurable results through the leads generated during the webcast," said e-tractions CEO Michael Gauthier.

The AccelaCast services e-tractions selected includes the ability to choose a bundled webcast package, or take a more tailored approach by selecting from a variety of features including complete webcast production and project management, platform integration, hosting, expert moderator, content director, industry analyst, promotional packages and foreign language localization.

About Accela Communications, Inc.

Accela Communications provides web-based marketing solutions that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and their customers. Accela Communications has enabled more than 1,000 customers from global companies including IBM, Cisco, EMC, Microsoft, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its AccelaCastTM platform and suite of fully integrated webcast production and marketing services, Lead Evaluation And Delivery System TM (LEADS), and through the award winning web site, ITworld.com.

About e-tractions

e-tractions, the Bedford, Mass.-based Internet Marketing Campaign Company, was founded in August of 1999 by a team of executives with expertise in the Internet, entertainment, health care and Information Technology industries. e-tractions EnterAct™ technology provides a rapid development environment that creates custom, full-featured, targeted marketing campaigns on the Web. Given the range of possible EnterAct solutions, e-tractions campaigns appeal to all market segments, are highly targeted, scale rapidly, and give visitors an entertaining and engaging way to interact with a client's marketing message. Clients profit from qualified customer traffic, more purposeful and engaging customer dialogue; better information for decision making and greater conversion rates from visitors into loyal customers. e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs.

About IDG

Accela Communications, Inc. is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

# # #