IDG’s Accela Communications Announces New Audio Version of Its Webcast Platform, AccelaCastTM

SOUTHBOROUGH, MA – NOVEMBER 4, 2002 – Accela Communications, a leading webcast services provider, announced today that it has released a new audio version of it's AccelaCast content delivery platform. The new audio player and production services offer organizations a more cost effective way to deliver their marketing communications messages via the web, without sacrificing quality. The quality of a webcast production is vitally important to viewers, as reported in a study on webcast usage behavior conducted by Bitpipe, Inc. The study found that 74% of respondents agreed that the quality of a vendor's webcast program has an impact on their perception of them as a supplier1. To demonstrate their new audio webcast capabilities, Accela Communications created a short webcast to assist companies in making decisions about audio webcast options:


"Responding to the needs of our customers, we built an audio version of our AccelaCast platform to offer companies a lower cost webcast option without losing quality in the delivery of their message," said Bill Reinstein, President and CEO of Accela Communications. "As a result, our AccelaCast audio version will enable even more companies to get their message to market faster, with more impact, and reap the benefits of the webcast medium as a core communications and lead generation vehicle."

the AccelaCast platform provides integrated registration services, in-program activity tracking, and post-program evaluation for capturing data. The AccelaCast player itself offers a stage for capturing audience attention with high quality video or audio, synchronized slides and Flash animations, integrated and organized supplemental content, and goal-seeking services like full transcript search, live chat, and direct connect Q&A. AccelaCast is delivered on-demand, allowing unlimited access to viewers in any country at any time. International localization options provide added benefits to advertisers looking to target foreign speaking audiences, in their native language.

"There is a huge difference in the sound quality delivered by various approaches to audio webcasting and that can have a real negative impact on your audience," said Rich Mikita, Chief Operating Officer of Accela Communications, Inc. "We took this into account when developing our AccelaCast audio capture and delivery techniques and in the options we offer our clients. "

Real-time results are delivered through the Accela Communications' Lead Evaluation And Delivery SystemTM (LEADS) — a single point of entry to gather, track and manage leads from any web-based marketing campaign. Through LEADS, marketers can and optimize media sources as well as access and download data from registration and evaluation surveys, enabling them to conduct immediate, targeted follow up with potential customers and tailor future outreach. Customized reports and graphical representation of the aggregate respondent data also reveal patterns providing more insight into potential customer buying behavior. As a result, LEADS provides a real-time bridge between marketing and sales efforts by delivering actionable leads directly to the sales force or streaming them into a CRM or sales force automation system.

1 Bitpipe's Technology Professional Webcast and Online Seminar Usage and Behavior Study, August 2002.

About Accela Communications, Inc. (

Accela Communications provides web-based marketing services that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and their customers. Accela Communications has enabled more than 1,000 customers from companies of all sizes including IBM, Cisco, F5 Networks, Microsoft, Hewlett-Packard, Groove Networks and 3Com reach qualified audiences and generate sales leads through its AccelaCastTM platform and suite of webcast production and marketing services, Lead Evaluation And Delivery System TM (LEADS), and award winning web site,

About International Data Group (IDG)

Accela Communications, Inc. is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at


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