IDG’s Accela Communications Selected By Live Marketing as Exclusive Webcast Partner; Partnership Brings Live Marketing’s Traditional Trade Show and Events Services On-line

SOUTHBOROUGH, MA – OCTOBER 15, 2002 – Accela Communications, the pioneer of integrated webcast marketing, announced a new partnership agreement with Live Marketing, a leading tradeshow and events marketing agency. Through this partnership, Live Marketing will use Accela Communications' award-winning AccelaCast(TM) and the Lead Evaluation And Delivery System(TM) (LEADS), to extend to the Internet the creative approach and compelling content material they have developed for face-to-face events.

 

"We partnered with Accela Communications to further expand our event marketing services and help our clients extend the life of their custom event, and distribute it to a wider audience for a longer period of time," stated Richard Norby, Vice President of Creative Services for Live Marketing." The AccelaCast webcast platform is the ideal vehicle to enhance our clients' event strategy, further helping to measure a positive and tangible event ROI."

For more than three decades, Live Marketing has set the standard in maximizing the sales and marketing results of tradeshows and events – delivering highly effective, customized programs and presentations based on objectives, measurement and evaluation. With comprehensive services that include strategic consultation, live presentations, integrated tradeshow/event marketing, measurement/evaluation, and other related agency services, Live Marketing helps companies create an event — whether live, online or a blend of – that encompasses its clients' style, branding, and marketing and sales goals.

"We're thrilled to be partnering with one of the event industries' leading agencies, especially because we share the common goal of delivering accountability, measurement and return on investment," said Bill Reinstein, president and CEO of Accela Communications. "Live Marketing recognizes that web-based marketing activities are an essential part of any effective event communications plan and that webcasts are a natural extension of the services they offer."

AccelaCast services include the ability to choose a bundled webcast package or take a more tailored approach by selecting from a variety of features available such as complete webcast production and project management, platform integration, hosting, expert moderator, content director, industry analyst, promotional packages and foreign language localization. The agreement also offers Live Marketing clients access to a robust Lead Evaluation And Delivery System (LEADS) — a single point of entry to gather, track and manage leads from their custom webcast campaign. Through LEADS, companies can quickly report on webcast viewer audience demographics, exit survey results data and immediately respond to actionable sales leads, helping shorten the sales cycle and provide measurable ROI.

About Accela Communications, Inc.

Accela Communications provides web-based marketing solutions that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and their customers. Producing and marketing an average of 60 webcasts each month, Accela Communications has enabled more than 1,000 customers from global companies including IBM, Cisco, EMC, Microsoft, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its AccelaCast(TM) platform and suite of fully integrated webcast production and marketing services, Lead Evaluation And Delivery System(TM) (LEADS), and through the award winning web site, ITworld.com.

About International Data Group (IDG)

Accela Communications, Inc. is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com