IDG’S Bio-IT World to Launch Industry’s Most Comprehensive Life Science Equipment Buyer’s Guide in June

FRAMINGHAM, MA – MARCH 10, 2003 – IDG's Bio-IT World, the premier publication covering technology for the life sciences, today unveiled details of the first-of its-kind "Life Science Equipment Buyer's Guide," debuting in print and online in June. This Buyer's Guide will help researchers and managers make informed purchase decisions by providing them with the most comprehensive listing of data-generating life science equipment. The Buyer's Guide covers 17 categories which span the entire research and development process – from data generating instruments, and data capture and analysis tools, to lab automation equipment.

 

Unlike other buyer's guides in the life sciences market, Bio-IT World's product categories and listings focus heavily on data generation and data integration. Further expanding its coverage of trends and technologies impacting the life science equipment market, Bio-IT World has also launched three dedicated e-newsletters, and a regular magazine column entitled "Fully Equipped."

The Role of Life Science Equipment

"Advances in life science equipment have always played a pivotal role in driving biology and drug discovery forward. For example, without the dramatic improvements in DNA sequencing equipment that occurred throughout the '90s, the human genome could never have been deciphered so quickly," said Dr. Kevin Davies, editor in chief, Bio-IT World. "With our expanded information resources dedicated to this growing market, Bio-IT World effectively reaches cross-disciplinary teams of scientific and technical decision-makers at life sciences companies and research facilities, and helps them develop long-term technology and equipment investment strategies to support the discovery and delivery of new therapeutics."

"Life Science Equipment Buyer's Guide" Highlights

Life science equipment such as mass spectrometers, gene sequencers, biochips, chromatography products and other high-throughput devices, are the core data-generating laboratory equipment used to drive the drug discovery and development pipeline. Based on the success of its first Buyer's Guide, the "Information Technology + Informatics Buyer's Guide for the Life Sciences," Bio-IT World will debut its "Life Science Equipment Buyer's Guide" in June 2003. A similarly comprehensive print and online resource, this new guide will provide the most complete listing of data-generating life science equipment available on the market today.

Special attention will also be given to how life science equipment can be integrated into a company's or laboratory's IT infrastructure, and which third-party software is available to optimize equipment performance. According to a survey of subscribers, more than 95 percent of Bio-IT World's audience of senior-level scientific and technology managers at life sciences organizations need this type of information, and will use the Buyer's Guide regularly to help them make purchase decisions.

Content from the print "Life Science Equipment Buyer's Guide" will be continuously updated online throughout the year and will be combined with information from the "IT + Informatics Buyer's Guide" to become the richest, most comprehensive resource of its kind online. For information on submitting free life science equipment vendor and product listings, please contact special projects editor Tony Strattner at tony – strattner@bio-itworld.com, or visit http://www.bio-itworld.com/buyersguideinfo. Deadline for submissions is April 18, 2003.

Marketing Opportunities

A variety of multimedia advertising packages are also available in conjunction with the "Life Science Equipment Buyer's Guide," including print, online, custom content and face-to-face integrated marketing opportunities which leverage Bio-IT World's monthly magazine and website. The print edition of the "Life Science Equipment Buyer's Guide" will reach Bio-IT World's audience of more than 25,000 senior-level scientific and technical managers who impact technology purchase decisions at the leading pharmaceutical, biotech, academic, government and healthcare research facilities.

According to a recent purchasing survey conducted by Bio-IT World, budgets for life science equipment and software applications will increase in 2003. Two-thirds of Bio-IT World subscribers surveyed are personally involved in buying data-generating life science equipment, and more than one-third plan to buy new life science equipment this year. The deadline for print advertising reservations is May 1, 2003. For more information about advertising and marketing opportunities, please contact Alan Bergstein, SVP/publisher, at 508-628-4806; alan – bergstein@bio-itworld.com.

Expanded Life Science Technology Offerings

Bio-IT World is launching three e-newsletters targeting different segments of the life science equipment market:

"Out On A LIMS" examines key laboratory information management systems (LIMS) product and technology issues, reviews how LIMS systems can be integrated into knowledge management platforms, and offers practical insight into effective LIMS deployment.

"Eye On Discovery Tools" examines the full range of life science equipment, explores emerging technologies and data standards, and considers their impact on productivity and drug discovery.

"The PharmacogenomiX Files" covers the latest developments in Pharmacogenomics, a new field that is driving the promise of personalized medicine.

These e-newsletters join Bio-IT World's existing array of topical e-newsletters. For more information, or to subscribe to these and other Bio-IT World e-newsletters, please visit http://www.bio-itworld.com/newsletters.

Additionally, Bio-IT World has introduced "Fully Equipped," a regular monthly column focused on the technology underlying the massive amounts of new data in biopharmaceutical research that is driven by improvements in life science equipment. The column will feature contributed editorial from Robert Frederickson, former senior editor of Nature Biotechnology and editor of Molecular Therapy; and Julia Boguslavsky, conference director for Cambridge Healthtech Institute (CHI), and former associate editor of Drug Discovery & Development, and Genomics & Proteomics.

About Bio-IT World, Inc.

A business unit of IDG, Bio-IT World, Inc., publishes information across a variety of media to meet the needs of bio-IT professionals. Coverage focuses on the application of technology products and services to enable the life sciences R&D value chain in pharmaceutical, biotechnology, healthcare, government and academic research organizations, spanning basic research, drug discovery and development, clinical trials, and regulatory compliance. The company's premier publication, Bio-IT World, and accompanying website, www.bio-itworld.com, deliver the latest news, analysis and information on the technology infrastructure and applications driving innovation in the bio-IT community. Established in September 2001, Bio-IT World, Inc. is headquartered in Framingham, Mass.

About IDG

Bio-IT World is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.