IDG’s Bio-IT World To Publish First technology Buyer’s Guide For the Life Sciences Industry

FRAMINGHAM, MA – MAY 08, 2002 – IDG's Bio-IT World, the first publication to focus on information technology for the life sciences, today announced details of its "Information Technology and Informatics Buyer's Guide," slated for print and online distribution in September. The first resource of its kind, the Buyer's Guide specifically targets bio-IT buyers, and will feature in-depth information on the technologies and services impacting the life sciences market. Directory listings will be updated throughout the year on www.bio-itworld.com.

 

"Bio-IT professionals are increasingly faced with complicated ‘build vs. buy’ decisions regarding new technology investments – investments that could provide their companies with critical time-to-market advantages," said Kevin Davies, Bio-IT World’s editor in chief. "Our mission is to create a valuable resource for technology buyers in the life sciences industry that drills down into specific product categories, focuses on technology trends, and helps drive well-informed purchase decisions."

Editorial Highlights

Reaching more than 25,000 bio-IT buyers, the print edition of the Bio-IT World Buyer’s Guide will feature in-depth product information on the technologies and services specifically designed to meet the needs of the life sciences market. Coverage of each major IT and Informatics category will include technology trends; analysis from IDC’s Life Sciences research group; product features; and detailed vendor information, including life sciences expertise and capabilities.

Information technology categories will include Storage and Storage Management; High Performance Computing; Distributed Computing; Database and Database Management Tools; Security; Service Providers; Collaboration/Knowledge Management Tools; and Application Development Tools. Informatics categories will include Bioinformatics; Drug Discovery and Collaboration Services; Chemical Informatics; Laboratory Information Management Systems (LIMS) and Clinical Informatics. For information on submitting free vendor and product listings, please contact Salvatore Salamone, senior technology editor, at 508-628-4826, or email salvatore_salamone@bio-itworld.com.

Bio-IT World premiered with its March 2002 issue and has received strong support from advertisers and readers alike, exceeding ad page and circulation goals. Leveraging the strength of its all-star editorial team, Bio-IT World continues to emerge as the leading voice on the convergence of information technology and the life sciences. "The Bio-IT World IT and Informatics Buyer’s Guide will continue Bio-IT World’s tradition of providing world-class information services to the dynamic bio-IT market," said Alan Bergstein, VP/Publisher. "The Buyer’s Guide will serve as an unprecedented multimedia resource to the bio-IT community. Buyers will benefit by having not only a print reference to bio-IT products and services, but also a robust, searchable, up-to-date online database available wherever and whenever they need it. Vendors will have the opportunity to list their IT and informatics solutions – along with their corporate profiles – and can keep that information up-to-date with secure online access to their listings through the year."

A variety of multimedia advertising packages are available in conjunction with the Buyer’s Guide, including print, online, custom content and face-to-face integrated marketing opportunities which leverage Bio-IT World’s monthly magazine and website, as well as IDG World Expo’s BioITWorld Conference and Expo, scheduled for Nov. 12-14, 2002 in San Diego. For more information about advertising programs in Bio-IT World’s IT and Informatics Buyer’s Guide, contact Dan Chupka, account executive, Buyer’s Guide Programs, at (508) 628-4860 or dan_chupka@bio-itworld.com.

About Bio-IT World, Inc.

Headquartered in Framingham, Mass., Bio-IT World, Inc., provides information

products and services to meet the needs of bio-IT professionals focused on strategic IT applications in the life sciences. The company’s premiere publication, Bio-IT World, and accompanying website, www.bio-itworld.com, deliver the latest news, analysis and information on the technology infrastructure and applications driving innovation in the bio-IT community. Established in September 2001, Bio-IT World, Inc., is a business unit of IDG.

About IDG

Bio-IT World is a business unit of IDG, the world’s leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

 

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