IDG’s Bio-ITWorld Passes Independent BPA Circulation Audit Within First Year
FRAMINGHAM, MA – MARCH 24, 2003 – IDG’s Bio-IT World, the premier publication covering technology for the life sciences, today announced that it has passed the BPA (Business of Performing Audits) International audit prior to its first anniversary. Launched in March 2002, Bio-IT World magazine also achieved 100 percent direct request among its subscriber base, an achievement many publications are unable to achieve throughout their entire lifecycle. BPA International audits are recognized by advertisers as the global industry standard for measuring media auditing accuracy, integrity and objectivity.
“While many publications build circulation through non-direct methods, we are extremely proud of our 100 percent direct-request achievement within the first year of business,” said Alan Bergstein, senior vice president and publisher of Bio-IT World, Inc. “Our mission from day one has been to develop a high quality audience of IT managers, senior scientists, and research and development managers in biotechnology, pharmaceutical, academic, healthcare and government research facilities. The accelerated pace of our first BPA audit provides validation of our extensive market research which projected a growing need for information on technology solutions for the life sciences market.”
BPA audited data provides media owners, advertisers and advertising agencies with third-party assurance that publications are reaching their intended audience, and that advertising investments are accurately targeted. A BPA audit includes a detailed report on a publication’s circulation – and may include subscription data, qualified recipients, businesses and industries reached, subscribers’ occupations, buying influences, sources of subscriptions, and geographic locations of subscribers.
Glenn Hansen, BPA International president and CEO, said, “Bio-IT World has achieved a unique accomplishment within its first year of operation. Our audit provides marketing directors and advertising agencies with clear, accurate, and objective assurance of the quality of Bio-IT World’s audience.”
Celebrating its first anniversary this month, Bio-IT World has gained strong momentum with both its print and online offerings. With a controlled subscriber base of 25,000 monthly (BPA December 2002), Bio-IT World has launched eight e-newsletters and two comprehensive buyer’s guides in print and online. The publication’s accompanying website (http://www.bio-itworld.com), which reaches a global audience with a broader set of interests, now receives more than 32,000 unique visitors and 500,000 impressions monthly (Webtrends March 2003).
As a global provider of audited data to the marketing, media and information industries, BPA International regularly verifies paid and controlled circulations for print publications, website traffic, newspapers, trade shows, industry databases, wireless communications and other advertising-supported information providers.
A not-for-profit organization since 1931, BPA International is in the Business of Performing Audits and has the largest membership of any media auditing organization in the world. Media owners, advertisers, and advertising agencies govern the tripartite organization. International membership consists of more than 2,600 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in over 20 countries. Visit http://www.bpai.com for the latest audit reports, membership information and news.
About Bio-IT World, Inc.
A business unit of IDG, Bio-IT World, Inc., publishes information across a variety of media to meet the needs of bio-IT professionals. Coverage focuses on the application of technology products and services to enable the life sciences R&D value chain in pharmaceutical, biotechnology, healthcare, government and academic research organizations, spanning basic research, drug discovery and development, clinical trials, and regulatory compliance. The company’s premier publication, Bio-IT World – recently awarded two Jesse H. Neal Awards for Editorial Excellence by American Business Media – and accompanying website, www.bio-itworld.com, deliver the latest news, analysis and information on the technology infrastructure and applications driving innovation in the bio-IT community. Established in September 2001, Bio-IT World, Inc. is headquartered in Framingham, Mass.
Bio-IT World is a business unit of IDG, the world’s leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.
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