IDG’s CIO.com Audience Ranks #1 In IT Budget
FRAMINGHAM, MA – DECEMBER 14, 2006 – IDG's CXO Media, producer of CIO magazine and www.CIO.com , reports CIO.com's audience is number one in average information technology (IT) spending among all 119 web sites measured in the Fall IntelliQuest CIMS 2006 Business Online Behavior Study (see table below). Released twice annually, the study shows CIO.com visitors will spend an average $1.6 million on IT products and services in the next 12 months, a significant increase from the Fall 2005 ($1,217,317) and Fall 2004 ($875,284) studies.
IT Spending Average
Network Computing $1,120,265
BusinessWeek online $360,855
According to Michael Friedenberg, President and CEO of CXO Media, "CIO.com's steady growth in average IT budget is testament to the influential audience our award-winning web team continually attracts with its high-quality content and programming."
Accordingly, CIO.com's audience also ranks number one among all measured web sites in composition of senior and IT executives involved in technology purchases across all size organizations:
Senior Management or MIS, IS, IT Management (8,037,000) Audience (000) % Composition % Composition Rank
CIO.com 198 68.7 1
Network Computing 435 49.6 2
Informationweek.com 260 40.8 3
eweek.com 813 38.8 4
BusinessWeek online 227 36.8 5
WSJ.com 429 28.5 6
Fortune.com 578 27.5 7
Forbes.com 392 25.8 8
Adds Jim Alla, Vice President of Online at CXO Media, "While many companies are struggling with audience and lead development strategy, CIO.com hits all the right marks, delivering the highest composition of IT leaders and creating maximum efficiency and value for its IT marketers."
The IntelliQuest CIMS 2006 Business Online Behavior Study was fielded between July 2005 and November 2006. Respondents from the IntelliQuest CIMS Fall 2006 Business Influencer Study were invited to complete the Online Behavior Study questionnaire. Of the 9,691 respondents completing the regular IQ business study, 4,535 (47%) opted to complete the online portion. Results in this news release are based on visitors in the past six month timeframe. Charts shown include CIO.com competitive set only.
(1) "Senior Management or MIS, IS, IT Management" is defined as Senior management (CEO, CFO, President, VP, Principal, Dean, Department Head, or Owner) job function or MIS,IS,IT, computer or networking job function and management level job title
About CXO Media Inc.
CXO Media produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business. Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website www.CIO.com , CIO Executive Programs, a series of face-to-face conferences providing educational and networking opportunities for pre-qualified corporate and government leaders, and the CIO Executive Council, a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. The U.S. edition of the magazine and website are recipients of more than 160 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two "Magazine of the Year" awards from the National Society of Business Publication Editors.
Launched in 2002, CSO magazine, its companion website ( www.CSOonline.com ) and the CSO Perspectives(TM) conference provide chief security officers (CSOs) with analysis and insight on security trends and a keen understanding of how to develop successful strategies to secure all business assets–from people to information and financial value to physical infrastructure. The U.S. edition of the magazine and website are the recipients of 80 awards to date, including the American Society of Business Publication Editor's Magazine of the Year award as well as eleven Jesse H. Neal National Business Journalism Awards.
CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. Company information is available at http://www.idg.com .