IDG’s CIO.com Launches Redesign of Website
FRAMINGHAM, MA – APRIL 2, 2007 – Today, IDG's CIO.com launches the redesign of its website, unveiling new and enhanced sections designed to strengthen community, maximize the visitor's experience and provide CIOs, IT and business leaders with the resources needed to better do their jobs. The new site, categorized into five sections, adopts an entirely new content strategy geared at expanding the traditional community and creating expert resources from within the community. CIO.com is the first B-to-B website to adopt this model.
According to Martha Connors, GM and VP, Online for CIO.com, as well as CSOonline and computerworld.com, "We want our visitors to have a bigger voice on our site so we've created a platform where visitors' opinions, advice and content now receive the same attention as traditional online content. This is an opportunity to leverage the vast number of experts in our community, as well as the unique capabilities of the web, to build a new, action-oriented, content-rich destination for the CIO and IT community."
New CIO.com Content Categories:
CIO.com, which currently attracts an average 150,000 unique visitors each week, will now include five sections, including How-To, Advice & Opinion, Research & Analysis, News and Careers:
— How-To ( http://www.cio.com/solutions/how-to ): Case studies and step-by-step breakdowns of how site visitors can tackle implementation projects, approach new launches, improve staffing and the like;
— Advice & Opinion ( http://advice.cio.com/ ): A new section that goes beyond traditional blogs to enable users to post content and serve as experts within the community; Research experts, pundits, vendors and IT practitioners alike will all have equal opportunity to be heard by their peers in this unique and ground-breaking format.
— Research & Analysis ( http://www.cio.com/solutions/research-and-analysis ): An expanded version of the former research section with research from CIO magazine as well as new partnership and analysis-based studies
— News ( http://www.cio.com/solutions/news ): Daily coverage of the latest and most relevant technology and business news stories
— Careers ( http://www.cio.com/solutions/careers ): An expanded version of the former careers section with an increased number of job postings
Major CIO.com Enhancements:
In addition to the new layout and subject categorization, major enhancements to the site include:
— New taxonomy covering eight categories: four leadership and four technology;
— Google search technology to enable better search and reporting capabilities;
— RSS feeds to push relevant content to site visitors;
— An enhanced "Reader Poll" program whereby readers can quickly obtain opinions of their peers;
— Adaptability for mobile use whereby readers can access CIO.com from any mobile device;
According to Michael Friedenberg, CEO of CXO Media, producer of CIO.com and CIO magazine, "This relaunch underscores CIO.com's vision and leadership in the CIO and IT executive community, as well as our ability to strategically leverage our unique and powerful audience to create an entirely new community experience for our site visitors."
New Vendor Opportunities:
The updated CIO.com site will also create several new opportunities for the vendor community:
— Ownership of content areas with updated and granular taxonomy;
— High visibility sponsorship of contextual tickers and visitor tools such as RSS Feeds and interactive polls (including page wrap sponsorships of poll results pages);
— New opportunities to create engaging ad units such as peel backs, expandable banners and eyeblasters;
— New Solutions Centers: Co-branded micro-sites embedded in CIO.com- featuring a vendor's product or solution and accompanying messaging and surrounded by features-oriented content from a variety of site sources including CIO editorial;
— New venues to promote company messages by posting commentary, papers and opinions to the new "Advice & Opinion" section. NOTE: All vendor-produced content throughout the site will be mixed in with other editorial, peer and community-contributed content.
According to CIO magazine's "Role and Influence of the 21st Century CIO" study (released September 2006), 70% of CIOs look to white papers and vendor-sponsored content to keep up to date with technology trends and decisions. Connors adds, "Clearly, CIOs and IT leaders rely on vendors for information so it only makes sense for us to include them in our expanding online community of subject matter experts and thought leaders. This new online strategy is a much-needed and much-welcomed departure from the traditional church-state mentality about content providers and vendors."
Produced by CXO Media, the CIO portfolio includes CIO.com, CIO magazine (launched in 1987), CIO Executive Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs–a series of face-to-face conferences including CIO Perspectives(R) and the CIO 100 Awards & Symposium(TM)–provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. Company information is available at http://www.idg.com .